A Confectionery Crossover
This is a heavyweight clash. The purple of Cadbury meets the distinctive typography of Snickers in a single share pouch. It’s an idea that combines two of the most recognisable brands in the UK. One is a Mondelēz titan, the other is a pillar of the Mars, Incorporated empire. A real-world collaboration is almost unthinkable.
The format is Cadbury’s classic Dairy Milk Buttons, small flat discs of chocolate. The flavour proposed is Snickers Peanut Butter, a variant of the nougat, caramel, and peanut bar that adds peanut butter to the mix. Combining the two results in a product that feels simultaneously familiar and completely new. It takes a simple, long-established shape and pairs it with a complex, multi-layered flavour profile from a direct competitor.
The Extended Cadbury Universe
While a Snickers crossover seems unlikely, the Cadbury brand name already appears on an enormous, and slightly chaotic, range of licensed products. The Cadbury identity is stretched across multiple supermarket aisles, often far from the chocolate bars.
The chilled and frozen sections host a particularly odd collection. You can find Cadbury Boost and Cadbury Flake ice cream tubs, desserts like Pots of Joy, and baked goods such as Cadbury Fudge Cake Bars and a Cadbury Honey Comb Roll. This isn’t a new phenomenon. Generations have grown up with Cadbury branded cakes and desserts made by third-party bakeries under licence. It’s a sprawling catalogue of products that use the Dairy Milk brand as a signifier of quality, even if the product itself is a cake, a mousse or an ice cream cone. A new pouch of Buttons would, weirdly, be an outsider in this company.
What the real range looks like
The official licensed Cadbury range is dominated by cakes, desserts and frozen goods rather than core confectionery. The current lineup includes Cadbury Boost Ice Cream, Cadbury Fudge Cake Bars, Cadbury Pots of Joy, and Cadbury Snack Shortcake. A new Buttons variant would not fit the profile of this extended range, which focuses on leveraging the Cadbury brand in other supermarket aisles.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Honey Comb Roll
- Cadbury Snack Shortcake
Frequently asked questions
- Are Cadbury and Snickers made by the same company?
- No, they are major competitors. Cadbury is owned by Mondelēz International, while Snickers is a core brand for Mars, Incorporated. A real collaboration between them would be a huge industry event.
- Have Cadbury Buttons been released in other flavours before?
- Yes, Buttons have appeared in different chocolate varieties over the years, including white chocolate, dark milk, and orange-flavoured chocolate. However, a co-branded flavour with another company’s confectionery bar is a new concept for the format.
- Are Cadbury Snickers Peanut Butter Buttons real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
More like this
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- Cadbury’s New Concept: The Crunchie Button Dabber
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI