A Honeycomb Collision
At first glance, this is a perfectly logical brand extension. Maltesers and Crunchie are two of the UK’s most recognisable honeycomb-based sweets. The idea of combining them feels natural. But there is a fundamental question baked into the concept: Maltesers are already honeycomb. The brand’s own description for its core product is ‘Milk Chocolate Honeycomb Bites’.
This mockup, therefore, isn’t proposing a new flavour so much as a new texture. It suggests replacing the light, airy, malted honeycomb sphere of a Malteser with the dense, shatteringly crisp, golden honeycomb of a Cadbury’s Crunchie bar. This is less a collaboration and more a hostile takeover of the Malteser’s core component. It also imagines a truce between two confectionery titans. Maltesers are a Mars, Incorporated brand; Crunchie belongs to Mondelēz International. A genuine crossover would be a monumental, and highly unlikely, industry event.
The Real Maltesers Range
The actual Maltesers brand has expanded considerably over the years, though it has never crossed the streams with a direct competitor. The innovation has focused primarily on format and seasonal tie-ins. The current line-up includes straightforward variations like the Maltesers White Box and texture-based spinoffs such as Maltesers Chocolate Clusters and Maltesers Truffles.
Beyond share bags and boxes, the brand has moved into adjacent categories. You can buy Maltesers Cake Bars, a Chocolate Milkshake Drink, and an Instant Hot Chocolate Jar. Christmas is a particularly significant period, with a whole sub-range of Maltesers Reindeer products, from advent calendars to mini treat bags. A flavour crossover of this magnitude would be a huge departure from this established pattern of format-led development. The pouch itself, a 102g sharing bag, fits right in. The contents do not.
What the real range looks like
The current Maltesers range extends beyond classic honeycomb bites, featuring products like Maltesers Chocolate Clusters, Cake Bars, and even hot and cold drinks. A Crunchie crossover would be a bold addition, sitting alongside the core range and seasonal items like the Maltesers Reindeer as a high-profile brand collaboration.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- Are Maltesers and Crunchie made by the same company?
- No, they are major competitors. Maltesers is a flagship brand of Mars, Incorporated, while Crunchie is owned by Mondelēz International, which also owns Cadbury. A real collaboration between them would be a very rare event in the confectionery world.
- What is the centre of a normal Malteser?
- The centre of a standard Malteser is a light, malted honeycomb sphere. This is distinct from the more solid, glassy honeycomb slab found in a Crunchie bar, which is what makes this crossover concept so intriguing.
- Are Crunchie Honeycomb Maltesers a real product?
- No, this product is not real. It is a Snackfish — a mockup of a fictional product created by the online creative page UK Snack Attack. It is not available for purchase anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI