The Chiller Cabinet Crossover
This latest design proposes a crossover between two very different supermarket aisles: ambient confectionery and the chiller cabinet. The product is a Cadbury Flake, but one flavoured to taste like a Frijj Fudge Brownie milkshake. Frijj, made by Müller, has been a dominant force in the UK ready-to-drink milkshake market for decades, known for its thick texture and classic flavours.
The Fudge Brownie variant is one of the brand’s core indulgent offerings, sitting alongside Strawberry, Chocolate, and Banana. The mockup brings this specific, rich flavour profile into one of Cadbury’s most structurally unique bars. The packaging uses Frijj’s bold, capitalised typeface and a brown-and-purple colour scheme that merges the branding of both products.
A New Direction for the Flake
The Cadbury Flake itself has a famously simple proposition. It’s a bar of thinly folded milk chocolate, so delicate that Cadbury once ran advertising campaigns focusing on its crumbly, messy nature. It is, of course, best known as the essential component of a 99 ice cream cone.
Brand extensions for Flake have historically taken the product out of its original bar format. They tend to leverage the name and texture for other categories. This Frijj concept is notable because it proposes a new flavour for the bar itself, something that has been done infrequently in the UK market. It keeps the core product intact but suggests a significant flavour alteration, moving it from a simple milk chocolate into a complex dessert profile.
The Manufacturing Question
The method for making a Flake is a closely guarded secret, but it involves streams of molten chocolate being passed over cooled rollers, which creates the layered, folded effect. Infusing a flavour as specific as fudge brownie, which implies multiple notes of baked chocolate and caramel, would present a technical challenge.
The process would need to deliver that flavour without compromising the delicate, brittle structure that defines the product. The success of such a bar would depend entirely on whether the Frijj flavouring could be integrated into the chocolate recipe at the point of manufacture without altering the bar’s fundamental texture. It’s a significant production hurdle for what appears, on the surface, to be a simple flavour swap.
What the real range looks like
The current Cadbury Flake range focuses on different formats rather than flavours. Shoppers can find the Cadbury Flake Ice Cream, the pot-based Cadbury Flake Chocolate Dessert, and the standard Flake Chocolate Bar Multipack. This Frijj concept would be a rare flavoured edition of the original bar.
- Cadbury Flake Ice Cream
- Cadbury Flake Chocolate Dessert
- Cadbury Flake Chocolate Bar Multipack
Frequently asked questions
- What is a Frijj Fudge Brownie Flake?
- It’s a fictional product concept for a chocolate bar. The design combines the crumbly texture of a Cadbury Flake with the flavour of a Frijj Fudge Brownie milkshake.
- Are Cadbury and Frijj the same company?
- No, they are separate. Cadbury is owned by Mondelez International, while the Frijj milkshake brand is owned by Müller UK & Ireland. A real product like this would require a corporate partnership.
- Is the Frijj Fudge Brownie Flake a real product?
- No, this product is not real. It is a Snackfish — a mockup created by the online page UK Snack Attack. It is not manufactured or sold in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI