A Party Food Crossover
A new design concept unites two staples of the British children’s party scene: the M&S Colin the Caterpillar cake and the Robinsons Fruit Shoot. The mockup shows the familiar Colin box, but recoloured in the purple livery of the drink brand’s Apple & Blackcurrant flavour. This isn’t a subtle co-branding exercise; the Fruit Shoot logo is prominent, suggesting a full flavour fusion.
The idea pairs the UK’s most famous birthday cake with its most recognisable kids’ drink. Both items are near-permanent fixtures at celebrations for under-10s, making the crossover a logical, if surprising, thought experiment. The packaging itself, presented as part of a ‘Real Flavour Innovation Editions’ line, repositions Colin not just as a cake, but as a platform for flavour collaborations.
The Colin the Caterpillar Range
The original Colin the Caterpillar cake is a simple proposition: a chocolate sponge roll with chocolate buttercream, covered in a milk chocolate shell and decorated with sugar-coated chocolate beans. For years, this was the entire range. That is no longer the case.
M&S has expanded the brand into a sprawling line of confectionery that almost eclipses the cake itself. The current official range includes sweets like Colin the Caterpillar Softies, Cola Gums, Fruit Gums, Cherry Gums, and a variety of sours: Sourtastic, Sour Stomps, and Fruit Sours. Alongside the main cake, shoppers can also find Mini Colin the Caterpillar Cakes. A new cake flavour, however, would be a significant move for a brand that typically prefers to innovate through spin-off sweets.
Apple and Blackcurrant
The choice of Robinsons Fruit Shoot, and specifically the Apple & Blackcurrant variant, is a direct appeal to a core family demographic. It is one of the best-selling and most established flavours in the Fruit Shoot lineup, a brand owned by Britvic that has dominated the UK market for children’s drinks since its launch in 2000.
Combining a fruit flavour with a chocolate cake is a well-established format, but usually with a single fruit like orange or cherry. The apple and blackcurrant blend is far more common in squash, cordial, and juice than in baking. The concept therefore raises questions not about the brand fit, which is sound, but about the technical challenge of translating a distinct drink flavour into a chocolate sponge cake.
What the real range looks like
The official M&S Colin the Caterpillar range is dominated by sweets. Alongside the classic cake and Mini Cakes, the lineup includes Colin the Caterpillar Softies, Speckles, Cola Gums, Sourtastic, Fruit Gums, Sour Stomps, Cherry Gums and Fruit Sours. A new cake flavour would be a rare departure from confectionery spin-offs.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What flavour is the Fruit Shoot Colin the Caterpillar cake concept?
- The mockup is for an Apple & Blackcurrant flavour, based on one of the most popular varieties of the Robinsons Fruit Shoot drink.
- Is the M&S Colin the Caterpillar range just cakes?
- No, the M&S range is extensive. It includes the main cake, Mini Colin Cakes, and a wide variety of sweets like Cola Gums, Fruit Sours, and Softies.
- Is the Robinsons Fruit Shoot Colin the Caterpillar cake real?
- No. This is a Snackfish. The image is a mockup created by the digital artist UK Snack Attack. It is not a real M&S product and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI