A New Doughnut Format
Krispy Kreme’s UK operation is built on two core formats: the individual doughnut and the shareable dozen. This new concept throws a third shape into the mix. Labelled ‘Doughnut Wedges’, the product is presented in a circular, flat-bottomed box that resembles a cheese wheel or a small pizza box. Inside, the doughnuts are pre-cut into triangular, bitesize portions.
This is a departure from the brand’s established shapes, like the classic Original Glazed ring or the filled shell doughnuts. The wedge format seems engineered for sharing, removing the need to cut up larger doughnuts for a group. The packaging explicitly labels the contents as ‘Doughnut Wedges’, suggesting the format is as important as the flavours inside. It’s a model that has worked for brands like Domino’s with their Cookies, which arrive in a similar shareable, pre-portioned format.
Retro Sweet Meets Classic Dessert
The box contains two distinct flavours, sitting side-by-side. The first is a collaboration with another brand: Wham Bar Sour Apple. The Wham Bar, originally launched by Barratt in the early 1980s, is a chew bar famous for its sharp, sour flavour and the coloured sherbet crystals embedded within it. The mockup shows a green-glazed wedge topped with what look like these same fizzy crystals.
Alongside the aggressive sourness of the Wham Bar is a much more traditional English dessert flavour: Eton Mess Strawberry Swirl. This option appears to have a pink and white marbled icing, topped with pieces of meringue and what could be freeze-dried strawberry. Placing a nostalgic, sharp-flavoured sweet next to a creamy, fruit-based dessert in a single pack creates a strange kind of balance. One is pure retro confectionery, the other is classic pudding.
The Brand Crossover Trend
Brand collaborations are now standard practice in UK snacking, and Krispy Kreme is a regular participant. The company has a long history of partnering with established confectionery names to create limited-edition runs, with previous ranges featuring Lotus Biscoff, Cadbury Twirl, and Nestlé’s Toffee Crisp. A partnership with a retro brand like Wham, now owned by Valeo Confectionery, would fit this exact pattern.
These crossovers rely on combining the familiarity of two well-known products. The goal is to leverage the customer base of both brands simultaneously. A Wham Bar doughnut is not just a sour apple doughnut; it’s a specific flavour profile recognised instantly by anyone who grew up in the UK over the last forty years.
Frequently asked questions
- What is a Wham Bar?
- The Wham Bar is a retro British chew bar, first made by Barratt in the 1980s. It is known for its raspberry or apple flavour, intense sourness, and the coloured sherbet crystals that give it a fizzy texture.
- What flavours are in the Krispy Kreme wedge box?
- The concept mockup shows two flavours in one box: Wham Bar Sour Apple, based on the retro chew bar, and Eton Mess Strawberry Swirl, based on the classic English dessert.
- Are Krispy Kreme Wham Bar Doughnut Wedges real?
- No, this product does not exist. It is a Snackfish — a mockup created by the online artist UK Snack Attack. It is not a real Krispy Kreme product and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI