A Crossover for the Grown-Ups
Brand crossovers have become a standard feature of the UK confectionery aisle, but few concepts manage to pair two brands with such distinct audiences. A new mockup proposes a sweet that bridges the gap: Gordon’s Pink Gin Percy Pigs.
The image shows the iconic M&S character getting an adult-oriented flavour profile from one of the UK’s biggest-selling gins. Gordon’s Premium Pink Distilled Gin, launched in 2017, was instrumental in the pink gin explosion of the late 2010s. Its flavour is based on raspberries, strawberries, and redcurrant, which aligns neatly with the berry notes of the classic Percy Pig formula. The pairing suggests a product aimed squarely at the adults who grew up with the M&S sweet and now buy the gin.
The Current Percy Pig Lineup
A gin-flavoured variant would represent a significant departure for the Percy Pig range, which remains staunchly family-focused. The core of the brand is the M&S Percy Pig Original Veggie Fruit Gums, now made to a vegetarian recipe. Over the years, the line has expanded to include a number of format and character variations, but the flavour profile has remained consistent.
The current roster includes M&S Percy Pig Pals, which adds cow and sheep characters, and M&S Percy Pig Piglets, a pouch of smaller sweets. For gifting or parties, M&S produces Large Percy Pig Fruit Gums and a mixed bag called Percy Pig Party Time. The most recent additions have been seasonal or themed, such as the M&S Percy Pig You Give Me Butterflies Fruit Gums, which feature butterfly-shaped sweets. An alcohol-inspired flavour, even if non-alcoholic itself, would be a first.
Pouch and Packaging Details
The product is imagined as a 170g sharing pouch, a standard format for premium confectionery. The design fuses the visual identities of both brands. It uses the familiar bright pink of the Percy Pig bags but incorporates the script and bottle outline of Gordon’s Gin. Stylised juniper berry illustrations are visible behind the main logo lockup.
Crucially, the pack mockup includes a small but clear declaration: “Alcohol Free Fruit Flavour Gums”. This positions the product as a gin-flavoured sweet rather than an alcoholic one, avoiding the regulatory complexities of booze-infused confectionery. It’s a common approach for similar products, aiming for the flavour profile of a drink without the alcohol content. The creator’s caption accompanying the image was a simple “Pink Gin Percy Pigs, what a combo!”, reflecting the direct appeal of the concept.
What the real range looks like
A Gordon’s Pink Gin flavour would be a major pivot for the Percy Pig brand. The current range is entirely fruit-based, including the classic M&S Percy Pig Original Veggie Fruit Gums, Percy Pig Pals, Piglets, Party Time, Large Percy Pigs, and the themed M&S Percy Pig You Give Me Butterflies Fruit Gums.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are Gordon’s Pink Gin Percy Pigs meant to be?
- The concept is for Percy Pig sweets flavoured to taste like Gordon’s Premium Pink Distilled Gin. This gin’s flavour profile is based on raspberry, strawberry and redcurrant notes. The mockup packaging also specifies that the sweets would be alcohol-free.
- Is Percy Pig an M&S exclusive brand?
- Yes, Percy Pig is one of the most famous own-brand product lines from Marks & Spencer. The character and the original fruit gums were first introduced in 1992 and are sold exclusively in M&S stores and through its partners.
- Are Gordon’s Pink Gin Percy Pigs real?
- No. This product is a Snackfish, which is a fictional concept. The image is a digital mockup created by the online design page UK Snack Attack and is not being sold in M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI