A Premium Crossover
A new image circulating online proposes a major clash of the UK confectionery titans: a Haribo share bag featuring a flavour from gourmet sweet maker Candy Kittens. The mockup depicts a classic Haribo-branded bag, complete with the familiar Goldbear mascot, but the product inside is Candy Kittens’ signature Sour Watermelon.
This is a notable concept because the two brands occupy very different spaces. Haribo is a German powerhouse, a mass-market staple with decades of history in the UK. Candy Kittens is a relatively recent, UK-based challenger brand, co-founded by Jamie Laing and positioned as a premium, gelatine-free alternative. A collaboration like this would merge two distinct market segments.
The Sour Category
Haribo’s current range is vast and well-defined, with share bags forming its core. The brand’s sour offerings are primarily led by the iconic Tangfastics, a mixed bag of fizzy, sour-coated shapes. Beyond that, it has smaller lines like the Balla Bites Zing and Rainbow Strips Zing, which also carry a sour sugar coating.
A Sour Watermelon edition would sit squarely in this category, offering a single, focused flavour profile to compete with Tangfastics’ variety. The collaboration would be the main selling point, leveraging Candy Kittens’ strong brand identity among a demographic perhaps less familiar with Haribo’s classic lines. The design reflects this, blending Haribo’s loud, primary-coloured branding with the specific flavour cues of the Candy Kittens original.
Share Bag Format
The proposed product uses Haribo’s most recognisable format: the plastic share bag. This packaging is used across the entire range, from the foundational Starmix and Supermix to newer additions like Nostalgix and Fruitilicious. It’s a format built for supermarket shelves and impulse buys.
While Candy Kittens also uses share bags, their design language is typically more minimalist and pastel-toned. This concept is pure Haribo in its execution, suggesting the German giant would be the dominant partner in any such venture. The flavour, however, belongs entirely to the challenger brand, creating a simple but effective crossover idea.
What the real range looks like
The Haribo share bag range is dominated by classics like Starmix, Supermix, and Goldbears, alongside the dedicated sour line, Tangfastics. This Candy Kittens Sour Watermelon concept would join the sour category, sitting alongside Tangfastics and the ‘Zing’ variants like Balla Bites and Rainbow Strips.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- What is Candy Kittens?
- Candy Kittens is a UK-based gourmet sweet company, co-founded by Jamie Laing. They are known for their gelatine-free, vegan-friendly sweets and distinctive flavours like Sour Watermelon, Eton Mess, and Tropical Mango.
- Does Haribo do brand crossovers?
- Direct flavour crossovers with competing sweet brands are not part of Haribo’s current UK strategy. Their innovation typically focuses on new shapes and flavour combinations within their own brand universe, such as the mixed bags Starmix or Nostalgix.
- Is the Haribo Candy Kittens mix a real product?
- No, this Haribo Candy Kittens Sour Watermelon share bag is a Snackfish. The image is a mockup created by the online design page UK Snack Attack and is not a real product sold by Haribo or Candy Kittens.
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- Haribo Fizzy Sour Mix: A Limited Edition Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI