An Iconic Crossover
The brand crossover is a permanent fixture of the UK confectionery aisle. This latest concept leans into that trend, combining Haribo with another titan of the freezer cabinet: the Fab lolly. The idea is simple. Take the distinct flavour profile of the strawberry, chocolate, and sprinkle-covered lolly and translate it into a bag of gummies. It’s a logical step for a brand that already dominates the sharing bag category.
The packaging mockup plays it straight, using Haribo’s familiar yellow branding and red logo, combined with the distinctive pink and white of the Fab lolly. The caption that accompanied the image was direct. “Who needs the ice cream when you’ve got these?” It poses a question that many would find difficult to answer. The concept relies entirely on the instant recognition of both brands. People know what Haribo is. People know what a Fab is. The work is already done.
The Sharing Bag Range
Haribo’s UK range is vast and well-established, with the sharing bag format forming its core. The brand’s most famous lines are all available in this format, including Starmix, Tangfastics, Supermix, and Goldbears. The offering also extends to Jelly Babies, the more recent Fruitilicious, and the retro-themed Nostalgix mix. Alongside these are the sour Rainbow Strips Zing and Balla Bites Zing, plus standalone bags of Chamallows.
A Fab Lolly Mix would, therefore, need to find its place among these heavyweights. It wouldn’t be a sour Tangfastics-style product, nor a simple gummy like the Goldbears. It would have to be a multi-component mix, much like Starmix, with different sweets representing the different parts of the ice lolly. The challenge is translating a layered, textural experience—ice, cream, chocolate, sprinkles—into the medium of starch and gelatine. It’s a complex task.
What the real range looks like
Haribo’s current UK sharing bag range is extensive, including classics like Starmix, Tangfastics, Supermix, and Goldbears, as well as Jelly Babies and Fruitilicious. A hypothetical Fab Lolly Mix would sit alongside these multi-sweet bags, offering a new flavour concept distinct from the existing fruit and sour profiles.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- What are the components of a Fab ice lolly?
- A classic Fab lolly, made by Nestlé’s ice cream brand Froneri, has three parts. A strawberry fruit ice base, a central layer of vanilla ice cream, and a top section dipped in chocolate flavour coating and covered in sugar strands.
- What sweets are in a bag of Haribo Starmix?
- Haribo Starmix contains a classic assortment of five sweets. These are the Goldbear, Heart Throb, Friendship Ring, Fried Egg, and the iconic Cola Bottle.
- Is Haribo Fab Lolly Mix a real product?
- No, the Haribo Fab Lolly Mix is a Snackfish. It is a conceptual mockup created by the online design page UK Snack Attack and is not a real product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI