A Lunchbox Crossover
This design proposes a crossover between two brands familiar from school lunchboxes and party bags: Haribo and Capri-Sun. The concept is straightforward, taking the original orange flavour of the foil-pouch drink and translating it into a gummy sweet. The mockup’s packaging leans heavily on Capri-Sun’s visual identity, using its distinctive yellow-to-orange gradient, logo, and imagery of splashing juice.
While co-branding is common in confectionery, a direct partnership between a major sweet manufacturer and a soft drink brand is less so for Haribo in the UK. The most visible link is their own cola bottle, a generic shape rather than a licensed product. This concept moves beyond that, directly naming and theming the entire bag around Capri-Sun Orange.
The Pouch-Shaped Gummy
A key detail of the mockup is the shape of the gummies themselves. Haribo’s brand identity is built on recognisable forms: bears, rings, eggs, dummies, and cola bottles are central to mixes like Starmix and Nostalgix. These shapes are a core part of the product.
Here, the proposed sweets are miniature, edible versions of the iconic Capri-Sun pouch. It’s an unusual approach. Instead of rendering the fruit flavour as a fruit shape, or using an existing mould, the design suggests using the partner brand’s packaging as the template for the sweet. This ties the two products together visually in a way a simple flavour partnership would not.
What the real range looks like
Haribo’s current UK sharing bag range is extensive, including classics like Starmix, Supermix, and Goldbears, alongside sour options like Tangfastics and Rainbow Strips Zing. A drink-flavoured mix like the Capri-Sun concept would be a departure, sitting outside the established categories of fruity, sour, or marshmallow-based assortments.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- What flavour is the Haribo Capri-Sun Gummy Mix?
- The mockup is for an orange-flavoured gummy mix, based on the original and best-known Capri-Sun variant.
- What shape are the sweets in the mockup?
- The concept shows gummies shaped like miniature versions of the iconic silver Capri-Sun drink pouch.
- Is the Haribo Capri-Sun Mix real?
- No, this product is a Snackfish. It is a mockup created by the design page UK Snack Attack and is not a real Haribo product sold anywhere.
More like this
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- Haribo Millions Share Bag Mix Concept Appears Online
- Percy Pig Refreshers Pouch Concept Appears Online
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI