A Major Brand Crossover
A new image circulating online shows a significant collaboration between two titans of the UK confectionery aisle: M&S’s Percy Pig and Swizzels Matlow’s Refreshers. The mockup depicts a 170g sharing pouch of ‘Percy Pig Refreshers Lemon Fizz’, merging the iconic pig-shaped sweet with the distinct sour, fizzy quality of the classic retro chew.
The packaging design combines branding from both products. A purple background, familiar from Refreshers sweets, is overlaid with the instantly recognisable Percy Pig logotype. The sweets themselves are shown as the classic Percy shape, but with a grainy, sugar-dusted texture suggesting a sour sherbet coating. This would be a major departure for the M&S brand, which has historically kept its flagship character’s core sweet range in-house.
The Current Percy Pig Range
The Percy Pig fruit gum line-up is extensive but has never before featured a co-branded flavour from a different manufacturer. The standard range sticks to variations on a theme of shape, size, and companions. Consumers can currently buy the classic M&S Percy Pig Fruit Gums, the animal-shaped Percy Pig Pals, Large Percy Pig singles, and the smaller Percy Pig Piglet Fruit Gums.
The core lineup is completed by Percy Pig Party Time, a mix of multicoloured piggy banks and presents, the M&S Percy Pig Original Veggie Fruit Gums, and the seasonal M&S Percy Pig You Give Me Butterflies Fruit Gums. While the Percy brand has expanded into countless other categories across M&S Foodhalls, the core sweets have remained focused on fruit gum flavours. A citrus-based, sherbet-fizz sweet would be a first.
A Sour Departure
Swizzels Matlow’s Refreshers are best known for their sharp lemon flavour and fizzy sherbet centre, a taste profile that has been a tuck-shop staple for decades. Applying that ‘sweet and sour hit’, as the original caption puts it, to the soft, chewy texture of a Percy Pig is an intriguing proposition.
Brand crossovers are now a common sight in supermarket aisles, designed to generate excitement by combining two familiar products. This concept pairs Percy’s gentle, fruity character with the much more aggressive, tangy flavour of a retro sour sweet. It represents a move away from the established raspberry, strawberry, and grape profile of the M&S original into something altogether sharper.
What the real range looks like
The current Percy Pig fruit gum range at M&S includes the classic Fruit Gums, Pals, Large Percy, Piglets, Party Time, Original Veggie, and You Give Me Butterflies. A Lemon Fizz variant would be the first co-branded flavour in the core sweet lineup, introducing a sour, sherbet-based profile not seen in the existing products.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour is Percy Pig Refreshers Lemon Fizz?
- The concept is for a lemon-flavoured, sherbet-dusted fruit gum. It would combine the classic Percy Pig shape and texture with the fizzy, sour taste of Swizzels Matlow’s Refreshers.
- Who makes Percy Pig sweets?
- Percy Pig is an own-brand product exclusive to Marks & Spencer. The sweets were first launched in 1992 and are now one of the retailer’s most famous and wide-ranging product lines.
- Are Percy Pig Refreshers Lemon Fizz real?
- No, this is a Snackfish. The image is a mockup created by the online page UK Snack Attack and is not a real M&S product. It is not sold anywhere.
More like this
- Swizzels Refreshers Fizzy Mix Squashies Concept Appears
- Percy Pig Wham Bar Edition: A Sour Crossover Concept
- Haribo Tizer Fizzy Mix Imagined as a Share Bag
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI