A Classic Brand Crossover
Swizzels has built a significant part of its modern strategy on reinventing its own back catalogue. The Squashies range is the primary example of this, taking the hard-boiled or compressed powder textures of sweets like Drumstick lollies and Love Hearts and transforming them into a soft, foam-gum format. It’s been a huge success, creating an entirely new category for the brand.
The logical next step has always been to apply this treatment to other heritage brands in the Swizzels portfolio. This new design mockup targets Refreshers, another long-standing name in UK confectionery. The original Refreshers chew bar, with its distinctive pale yellow wrapper, lemon-and-strawberry flavour and fizzy sherbet centre, is an icon of the corner shop sweet aisle. Applying the Squashies format to this specific flavour profile is a move that makes perfect sense on paper.
The Fizzy Mix Innovation
The packaging mockup proposes a ‘Refreshers Fizzy Mix’. This suggests the product would not be limited to the original lemon flavour. The modern Refreshers brand has expanded to include chew bars in sour apple and strawberry flavours, alongside smaller fizzy sweets. A mix would presumably draw on these to create a multi-flavour bag, a common format for sharing-size confectionery.
The pack also features a sub-brand: ‘Real Mix Innovation Editions’. This implies a new tier of Squashies, dedicated specifically to brand crossovers rather than generic flavours like bubblegum or ice cream. The key challenge would be technical. The appeal of a Refresher is the sharp, fizzy sensation from its sherbet centre, a texture quite different from the gentle chew of a standard Squashie. The original caption that accompanied the image asked, “How sour would these actually be?”, highlighting the central question of how to translate that fizziness into a foam sweet.
What the real range looks like
The current Swizzels Squashies range includes Originals, Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. A Refreshers Fizzy Mix edition would be the first to directly co-brand with another classic Swizzels sweet, moving beyond generic fruit or dessert flavours into a specific product hybrid.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What are Swizzels Squashies?
- Squashies are a popular range of soft, foam-based sweets made by Swizzels Matlow. They are effectively ‘squashy’ versions of the company’s classic hard sweets, such as Drumstick lollies, Love Hearts, and Parma Violets.
- What flavour are Refreshers sweets?
- The original Swizzels Refreshers chew bar has a distinct lemon and strawberry flavour with a fizzy sherbet powder centre. The brand has since expanded to include other variants, such as a Sour Apple chew bar.
- Are Refreshers Fizzy Mix Squashies a real product?
- No, this product is not real. This is a Snackfish — a piece of conceptual product design created by the online mockup artist UK Snack Attack. It is not made by Swizzels and is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI