A Cider-Inspired Ice Cream
A new design doing the rounds online combines two familiar freezer-aisle names: Magnum and Kopparberg. The image shows a classic three-pack multipack of Magnum ice creams, but the flavour is Kopparberg’s popular Mixed Fruit cider.
The packaging is a faithful blend of both brands’ visual identities, using Magnum’s gold foil logo against Kopparberg’s distinct dark background with fruit illustrations. According to the text accompanying the image, the concept is for a “mixed berry ice cream with cider syrup”. This moves the frozen treat into the territory of licensed brand crossovers, a step beyond Magnum’s usual flavour profiles which tend to be rooted in classic dessert ingredients.
The Magnum Range Today
The official Magnum range in the UK is extensive, but it sticks to a well-established formula. The core of the lineup consists of variants on chocolate, nuts, and fruit. Shoppers can find stalwarts like Magnum Classic, White Chocolate, and Almond, alongside more intense options in the ‘Double’ sub-range, such as Double Raspberry and the tub-format Double Salted Caramel.
Fruit is already part of the portfolio. The aforementioned Double Raspberry and the more recent Signature Peach demonstrate a willingness to explore fruit flavours, but these are presented as standalone dessert profiles. There is no precedent for a direct, co-branded product featuring an alcoholic drink. The current range also spans several formats, from standard single sticks and multipacks to Magnum Minis, available in flavours like Classic and Mint.
Brand Crossovers in the Freezer
While a direct collaboration with a cider brand would be a first for Magnum, the concept fits into a wider market trend. Food and drink crossovers are increasingly common, with brands borrowing flavours to create novel limited editions. The freezer aisle has seen its share, though these are often based on converting well-known biscuits or chocolate bars into an ice cream format.
An alcohol-branded ice cream is a more specific niche, often found in smaller, premium tubs from specialist producers. To see it proposed for a mainstream multipack ice cream stick is the main point of interest here. It pushes a familiar product into a different category of treat, aimed squarely at an adult audience looking for a familiar flavour in a new format.
What the real range looks like
The current Magnum range includes fruit flavours like Double Raspberry and Signature Peach, alongside staples such as Classic, Almond, Mint, and Salted Caramel. A Kopparberg Mixed Fruit variant would be the brand’s first direct collaboration with an alcoholic drink company, a significant departure from their established dessert and confectionery-inspired lineup.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What flavour are the Kopparberg Magnums?
- The concept image proposes a mixed berry ice cream complemented by a cider-flavoured syrup swirl, based on the popular Kopparberg Mixed Fruit cider.
- Does Magnum make other alcohol-flavoured ice creams?
- No, the official Magnum range sold in the UK does not include any products co-branded with or directly flavoured after alcoholic beverages. Their portfolio is focused on chocolate, nut, caramel, and fruit profiles.
- Are Kopparberg Mixed Fruit Magnums a real product?
- No, this product is not real. The image is a Snackfish — a fictional food concept and mockup created by the online design page UK Snack Attack. It is not in development and is not sold anywhere.
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- Strongbow Dark Fruit Magnum: A Bold Crossover Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI