Pineapple and Grapefruit Chocolate
A new image proposes a major flavour departure for Maltesers, combining the honeycomb-centred chocolate with Lilt’s pineapple and grapefruit. The concept arrives in a bright yellow 102g sharing pouch, a standard format for the brand’s core product. The pack carries the sub-brand ‘Real Flavour Innovation Editions’, suggesting it would be part of a limited series of experimental variants.
The idea comes with a simple caption: “Totally Tropical Lilt Maltesers! Pineapple and grapefruit chocolate sounds insane!” The visual itself borrows heavily from Lilt’s well-established branding, before its 2023 rebrand. It’s a direct and unusual crossover. This is not a subtle flavour twist. It is a full brand collaboration.
The Current Maltesers Line-Up
Mars, Inc. has expanded the Maltesers brand far beyond the original confectionery. The current range is less about new core flavours and more about new formats. You can buy Maltesers Truffles, both in gift boxes and advent calendars. There are Maltesers Cake Bars. The brand also extends into drinks, with a ready-to-drink Chocolate Milkshake and a jar of Instant Hot Chocolate.
The seasonal Christmas period is particularly busy. The range includes Maltesers Reindeer in various pack sizes, from multipacks to mini treat bags. While the brand has a white chocolate version and has produced Maltesers Chocolate Clusters, a fruit-flavoured variant based on a soft drink would be an entirely new direction for its UK strategy.
The Lilt Legacy
For many UK shoppers, Lilt is a legacy brand. Launched in 1975 with the tagline “the totally tropical taste,” it was a familiar sight in chillers for decades. However, the Lilt brand itself was retired by The Coca-Cola Company in early 2023.
The drink wasn’t discontinued. It was just absorbed into a larger portfolio. The exact same product is now sold as Fanta Pineapple & Grapefruit. This concept therefore sits at an interesting crossroads. It uses nostalgic branding for a product that still exists on shelves under a completely different name.
What the real range looks like
The genuine Maltesers range focuses more on format than flavour, including Maltesers Truffles, Cake Bars, and a Chocolate Milkshake Drink. Seasonally, various Maltesers Reindeer products are also available. A fruit-flavoured variant like Lilt would be a significant departure from their current UK line-up of milk and white chocolate products.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- What flavour are Lilt Maltesers meant to be?
- They are a concept for Maltesers with a pineapple and grapefruit chocolate coating, based on the flavour of the soft drink Lilt.
- Can you still buy Lilt in the UK?
- The Lilt brand name was retired in February 2023. The drink itself is still on sale but has been rebranded as Fanta Pineapple & Grapefruit.
- Are Lilt Maltesers real?
- No, this is not a real product. The image of Lilt Maltesers is a Snackfish — a piece of digital art created by the online mockup studio UK Snack Attack. It is not for sale.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI