A Confectionery Crossover
A new design imagines a collaboration between two of the UK’s most recognisable sweets: M&S Percy Pig and Swizzels Love Hearts. The concept appears in a 170g sharing pouch, the standard format for many Percy Pig variants. The packaging uses the familiar pink M&S branding, featuring the Percy character alongside the classic Swizzels Love Hearts logo.
The mockup suggests a specific source for the flavour. The caption that accompanied the image read, “Made with real Love Hearts drink,” referring to the soft drink line that translates the chalky sweet’s flavour into a carbonated format. This detail positions the product as more than a simple flavour blend, tying it to an existing brand extension.
The Percy Pig Range
The official Percy Pig range from Marks & Spencer is extensive but has historically focused on variations of its own intellectual property rather than external brand crossovers. The core of the line remains the M&S Percy Pig Fruit Gums, which use a pectin base instead of gelatine and are suitable for vegetarians. This product has been spun out into numerous formats which play with scale and company.
Shoppers can find M&S Large Percy Pig Fruit Gums and their miniature counterparts, M&S Percy Pig Piglet Fruit Gums. The M&S Percy Pig Pals Fruit Gums introduce other animal shapes with different flavours, such as the cola-flavoured cow. Themed editions are also common, including the multi-coloured M&S Percy Pig Party Time Fruit Gums and M&S Percy Pig You Give Me Butterflies Fruit Gums, which feature butterfly-shaped jellies.
Two Distinct Brands
A collaboration of this kind would unite two brands with very different corporate owners. Percy Pig is an M&S house brand, developed for the retailer in 1992 and now central to its identity. The character appears on everything from bedding to birthday cakes. Love Hearts, meanwhile, are a pillar of the Swizzels Matlow portfolio, first produced in 1954 and still made at the company’s factory in Derbyshire.
While M&S frequently uses the Percy Pig flavour profile across its own product categories like ice cream and biscuits, a collaboration with an external confectionery giant like Swizzels would be a significant departure for the sweet aisle. The mockup proposes a rare treaty between two otherwise entirely separate universes of British sugar.
What the real range looks like
The current M&S Percy Pig range focuses on variations in shape, size, and occasion, rather than co-branding. The lineup includes Percy Pig Fruit Gums, Pals, Large, and Piglet versions, alongside themed packs like Party Time and Butterflies. A Love Hearts edition would represent the first collaboration with an external sweet brand like Swizzels.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are original Percy Pigs?
- The classic M&S Percy Pig sweet has a distinct fruit flavour profile, officially described as a blend of raspberry, strawberry, cherry, and grape. The green ears on the original sweets were lime-flavoured.
- Who makes Love Hearts sweets?
- Love Hearts are made by Swizzels Matlow, a British confectionery manufacturer based in New Mills, Derbyshire. The company also produces other iconic sweets like Parma Violets, Drumstick Lollies, and Refreshers.
- Are Love Hearts Percy Pigs real?
- No, this product is not real. It is a Snackfish — a fictional concept for a limited-edition snack. The image is a mockup created by the online creative page UK Snack Attack and is not on sale anywhere.
More like this
- Swizzels Squashies Imagined as a Haribo Starmix Edition
- Percy Pig Millions Flavour Gums Concept Appears Online
- Haribo Polo Mints Share Bag Is a Bold Crossover Idea
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI