A Confectionery Crossover
Brand collaborations are common, but a crossover between two direct competitors on the scale of Swizzels and Haribo is rare. This concept proposes exactly that. It places the five iconic sweets from Haribo’s Starmix into the format of Swizzels’ bestselling Squashies line.
Squashies launched in 2012, transforming the hard textures of classic Swizzels sweets like Drumsticks and Love Hearts into a soft, foamy format. The line has been a major success for the Derbyshire-based company, becoming a brand in its own right. This mockup pushes the format beyond Swizzels’ own intellectual property and into the territory of a genuine rival.
The Starmix Selection
A standard bag of Haribo Starmix contains a fixed, well-known lineup. There are Heart Throbs, Goldbears, Rings, Fried Eggs, and Cola Bottles. Each has a distinct shape and flavour profile, from the raspberry and pineapple of the hearts to the cola flavour of the bottles. Part of the product’s identity comes from this specific mix of shapes and textures.
The challenge for any real-world version would be translating these into a consistent Squashies format. While the flavours are straightforward, the shapes are integral to the Starmix brand. The mockup packet shows recognisable forms for the egg and the bottle, suggesting that each of the five original sweets would get its own foamy, ‘squashed’ equivalent.
The Current Squashies Range
The existing Squashies range is built around Swizzels’ own flavours and products. The core product, Squashies Original, combines the milk and raspberry flavours of a Drumstick lolly with the foam texture of a Love Heart. From there, the range has expanded into single flavours and further adaptations of other Swizzels sweets.
Current variants include Bubblegum, a Sour Cherry Apple flavour, and a Strawberry Cream edition. There are also versions based on other lollies, such as Splits Lollies and an Ice Cream flavour. A partnership with an external brand like Haribo would represent a completely new strategy for the line, moving it away from its Swizzels-centric roots for the first time.
What the real range looks like
The current Swizzels Squashies range includes Original, Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. A collaboration with an external brand like Haribo would be a first, placing it outside the existing strategy of adapting Swizzels’ own product lines.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What is in a bag of Haribo Starmix?
- A standard UK bag of Haribo Starmix contains five types of sweet: Fried Eggs, Cola Bottles, Goldbears, Rings, and Heart Throbs. This specific mix has been consistent for many years.
- What are Swizzels Squashies?
- Squashies are a popular range of soft, foam-like sweets made by Swizzels Matlow. They are essentially soft-textured versions of their classic hard sweets, such as Drumstick lollies and Love Hearts.
- Are Swizzels Squashies Starmix Edition real?
- No, this product is not real. It is a Snackfish, a piece of fictional product design. The mockup was created by the online artist UK Snack Attack and is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI