A New Direction for Block Butter
A new mockup shared online proposes a sweet turn for one of the UK’s best-known butter brands. The image shows a familiar foil-wrapped block of Lurpak, but this one is co-branded with Lotus Biscoff. The creator’s caption was simple: “Lurpak Lotus Biscoff butter. Imagine this on a warm crumpet, UNREAL!”
This is a major departure. The Lurpak butter block is a fridge staple, an institution whose identity is built on simplicity. The brand offers very few variations on this core foil-wrapped format. You can buy Lurpak Unsalted Butter and Lurpak Slightly Salted Butter. That is the baseline. While the brand does produce flavoured blocks, they stick to a specific, savoury theme. There is a Lurpak Garlic Butter and the slightly more intense Lurpak Chilli and Garlic Butter. A sweet, branded block like this Biscoff concept would be a monumental shift, taking the brand into dessert territory for the very first time.
Innovation in the Tubs
Even when you look at the wider Lurpak range, the focus remains firmly on the core product. Lurpak’s main area of innovation is in format and dietary alternatives, not headline-grabbing flavours. The spreadable range in tubs is built for convenience, featuring Lurpak Softest, Lurpak Lighter, and the standard Unsalted and Slightly Salted spreadable versions.
Their most significant recent launch is the Lurpak Plant Based Alternative, designed to directly mimic the taste and function of their dairy butter for a different market. It is a big step. But it is still about replicating the classic butter experience. It is not about adding caramelised biscuit pieces or spiced sugar notes. The brand’s entire strategy seems built on being *butter*, first and foremost, whether dairy or plant-based. This Biscoff idea cuts directly against that established identity.
What the real range looks like
The current Lurpak range is dominated by its classic butter blocks and spreadable tubs. Flavour innovation is limited and strictly savoury, consisting of Lurpak Garlic Butter and Lurpak Chilli and Garlic Butter. A sweet, branded flavour like Lotus Biscoff would be a complete departure, creating an entirely new category for the brand.
- Lurpak Garlic Butter
- Lurpak Unsalted Butter
- Lurpak Slightly Salted Butter
- Lurpak Chilli and Garlic Butter
- Lurpak Softest Spreadable Butter
- Lurpak Lighter Spreadable Butter
- Lurpak Unsalted Spreadable Butter
- Lurpak Slightly Salted Spreadable Butter
- Lurpak Plant Based Alternative To Spreadable Or Butter
Frequently asked questions
- What is Lotus Biscoff?
- Lotus Biscoff is a brand of caramelised biscuit with a distinct spiced flavour, originating in Belgium. The brand also produces a popular spread made from the crushed biscuits, which has become a common baking ingredient.
- Does Lurpak sell any sweet butters in the UK?
- No. Based on the current UK range, Lurpak’s flavoured butters are exclusively savoury. The only variants available are Lurpak Garlic Butter and Lurpak Chilli and Garlic Butter.
- Is Lurpak Lotus Biscoff butter a real product?
- No, this is not a real product. The image of Lurpak Lotus Biscoff butter is a Snackfish, a piece of digital art created by the online mockup studio UK Snack Attack. It is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI