A Coffee Shop Crossover
A new concept image proposes a collaboration between two major UK brands: Magnum ice cream and Costa Coffee. The mockup shows a standard 3-pack multipack box for a ‘Magnum Costa Black Forest Edition’, bringing a coffee shop classic to the freezer aisle.
The flavour profile takes its cues from the traditional Black Forest gateau, a German dessert combining chocolate, cream, and sour cherries. This version swaps the customary kirsch liqueur for a coffee element, reflecting the Costa brand partnership. The original caption accompanying the image summarises the combination simply: “Coffee, cherry, chocolate. Would you try?” The format itself is a Magnum staple, suggesting a take-home product rather than a single-serve impulse buy.
The Current Magnum Range
A brand crossover of this type would be a new direction for Magnum in the UK. The current range is extensive but primarily focuses on developing flavours in-house. The core of the lineup remains the long-standing trio of Magnum Classic, Almond, and White Chocolate. These are permanent fixtures of supermarket freezers.
Beyond the classics, the brand experiments with distinct profiles. There are fresh, sharp flavours like Magnum Mint and Magnum Double Raspberry, alongside richer options such as Magnum Salted Caramel and Magnum Pistachio. They also cater to different consumer needs with Magnum Mini versions of their Classic and Mint sticks, as well as plant-based alternatives like the Magnum Vegan Classic. While new products appear seasonally, such as the recent Magnum Signature Peach, a direct collaboration with another high-street food and drink chain would represent a significant strategic shift.
What the real range looks like
The current Magnum range in the UK includes core flavours like Classic, Almond, and White Chocolate, alongside fruit-led options such as Double Raspberry and Signature Peach. This Black Forest concept would be Magnum’s first visible collaboration with a high-street coffee brand, a departure from their usual flavour profiles like Mint or Salted Caramel.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is the Magnum Costa Black Forest?
- The concept combines the flavours of a Black Forest gateau – cherry and chocolate – with a coffee ice cream, representing the Costa Coffee brand crossover. The mockup shows this as an ice cream stick coated in Magnum’s signature cracking chocolate.
- Has Magnum done brand collaborations before?
- While Magnum releases innovative flavours like Signature Peach or Pistachio, direct collaborations with other major high-street brands like this Costa concept are not a standard part of their UK strategy. Most of their range focuses on variations of chocolate, nuts, and fruit.
- Is the Magnum Costa Black Forest ice cream real?
- No, this is a Snackfish. The Magnum Costa Black Forest Edition is a mockup created by the digital artist UK Snack Attack and is not a real product sold by Magnum or Costa.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI