The Next Step for the Colin Empire
The Colin the Caterpillar brand has long since broken free of its original swiss-roll-cake format. Over the years, Marks & Spencer has extended the line into mini rolls, gummy sweets, cake jars, and even ice cream lollies. The caterpillar is less a single product and more a sprawling franchise, a reliable fixture for any birthday party or office celebration.
Taking the character into a shareable, take-home tub of ice cream seems like an inevitable move. A new mockup proposes exactly that, picturing a 480ml tub of Colin the Caterpillar ice cream. It carries the sub-brand “Extremely Chocolatey”, a name familiar from other M&S products. This isn’t a novelty lolly for one person, but a dessert designed for the freezer drawer, sitting alongside established tubs from brands like Ben & Jerry’s or Häagen-Dazs. The packaging is simple, using the established bright green and familiar Colin logo, making it instantly recognisable.
A Party Edition Flavour
The flavour profile described is “Vanilla & Milk Chocolate”, a classic combination that aligns with the cake’s core components. The caption that accompanied the image specifically mentions the key feature: “with those signature white chocolate Colin faces!”. These faces, the defining part of the original cake, are shown on the packaging as solid chocolate pieces mixed into the ice cream. This follows a successful format used by other brands, where a key textural element from the original product is repurposed as an inclusion.
The mockup also ties into a “White Chocolate Party Edition” family. While the main ice cream is milk chocolate and vanilla, the use of the iconic white chocolate face places it within this celebratory theme. It’s a direct translation of the cake-eating experience: everyone wants a piece with a face on it. Here, the tub format promises one in every few spoonfuls. The concept stays true to the core of the brand, focusing on familiar elements rather than introducing a completely new flavour.
What the real range looks like
The provided product data lists several items from M&S within a ‘Flip’ range, all of which are savoury dips: the M&S Flip Dip Red Pepper Cream Cheese Dip and the M&S Flip Dip Basil Dip with Pesto Drizzle. A Colin the Caterpillar ice cream tub would therefore be an entirely new product category for this specific naming convention, moving from chilled dips to frozen desserts.
- Gardman Flip Top Seed Feeder
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- Smidge Flip Straw Bottle Citrus 1 2l
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- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Red Pepper Cream Cheese Dip
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What flavour is the Colin the Caterpillar ice cream tub?
- The concept shows a Vanilla & Milk Chocolate ice cream. Its main feature is the inclusion of solid white chocolate Colin faces, similar to those found on the famous cake.
- Has M&S sold Colin the Caterpillar ice cream before?
- Yes, M&S has previously released Colin the Caterpillar ice cream lollies. However, this take-home tub format is a new concept for the character.
- Can I buy the Colin the Caterpillar Extremely Chocolatey Ice Cream tub?
- No, this product is not real. It is a Snackfish — a fictional concept product imagined by the online creative page UK Snack Attack. It is not for sale in M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI