A New ‘Double’ Flavour
A new design concept places a classic British dairy flavour inside Magnum’s signature cracking chocolate. The mockup shows a three-pack multipack box for a Magnum Double Cornish Clotted Cream, presented as part of a fictional ‘Real Flavour Innovation Editions’ series.
The flavour choice is specific. Cornish clotted cream has Protected Designation of Origin (PDO) status, meaning it must be produced in Cornwall to traditional methods. Its inclusion here would position this Magnum as a premium, UK-centric product, leaning on the same sense of indulgence as the core brand but with a distinct sense of place.
The Existing Magnum Range
Magnum’s ‘Double’ range is an established part of its UK portfolio, defined by multiple layers of chocolate and sauce. Currently, the lineup consists of Double Raspberry and Double Salted Caramel. This new concept would be the third entry, swapping fruit or confectionary for a pure dairy flavour. The format itself, a multi-layered stick ice cream, is well-precedented.
The wider Magnum range is a broad church. The core stick offerings include the straightforward Classic, Mint, Almond, and White Chocolate variants. Alongside these are more targeted products like the Magnum Vegan Classic and the recent Signature Peach. The brand also sells Mini versions of its Classic and Mint sticks, plus a single tub flavour, Magnum Double Salted Caramel. The Double Cornish Clotted Cream idea seems to fit squarely within the brand’s established pattern of flavour innovation.
What the real range looks like
Magnum’s current UK range includes classics like Almond and White Chocolate, alongside the established ‘Double’ variants: Double Raspberry and Double Salted Caramel. This Cornish Clotted Cream concept would be a new, distinctly British addition to that premium ‘Double’ lineup.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What is a ‘Double’ Magnum?
- A ‘Double’ Magnum typically features ice cream wrapped in a cocoa coating, which is then covered in a layer of sauce and dipped in a final thick layer of cracking Magnum chocolate. The current UK range includes Double Raspberry and Double Salted Caramel.
- Is clotted cream a common ice cream flavour?
- Yes, Cornish clotted cream ice cream is a very traditional and popular flavour in the UK, especially in the South West of England. It is known for its rich, creamy texture due to a high butterfat content, and is often sold on its own or used as a base for other flavours.
- Is Magnum Double Cornish Clotted Cream real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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- Magnum Explores a Milkybar Gold Crossover Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI