A Confectionery Crossover
A design for a Magnum and Smarties crossover has gained traction online, proposing a combination of two very different confectionery textures. The image, which ran with the simple caption “Magnum Smarties Limited Edition. What an incredible combo!”, shows a standard three-pack multipack box.
Magnum’s identity is built around a thick, cracking chocolate shell encasing smooth ice cream. Smarties, meanwhile, are defined by their crisp, colourful sugar shells and the chocolate bean within. Combining the two presents an interesting proposition: a classic Magnum, but with the added texture and colour of Smarties pieces embedded directly into the outer chocolate layer. It’s a move that would take Magnum away from its usual flavour profiles and into the realm of a co-branded product, something not currently seen in its UK stick range.
The Current Magnum Range
The brand’s current lineup is extensive but rarely ventures into direct brand crossovers of this type. The core of the range remains the Magnum Classic, White Chocolate, and Almond sticks. These form the foundation, available in both standard and mini sizes. From there, the brand experiments with different flavour notes and textures, but they are almost always self-contained ideas.
Additions include Magnum Mint, Salted Caramel, and Pistachio, which introduce new ice cream flavours. Fruit is also a key area, with variants like Signature Peach and Double Raspberry bringing sauce ripples and distinct flavour pairings to the classic format. The Magnum Almond already proves the concept of adding a crunchy inclusion to the shell, but a Smarties edition would be the first time that inclusion was another major, named confectionery product. It would represent a significant departure from their established product development strategy.
Multipack Format
The mockup positions the product firmly as a supermarket take-home item rather than an impulse buy from a newsagent’s freezer. The choice of a 3x100ml multipack box is the most common format for Magnum’s core offerings, signalling that this isn’t intended as a niche, single-stick novelty but as a mainstream grocery product.
The main technical consideration for such a product would be moisture migration. Keeping the crisp sugar shell of the Smarties crunchy when suspended in a frozen, high-moisture environment like ice cream and its coating would be the central challenge. The almonds in a Magnum Almond work because nuts have a low water content, but a sugar-based shell is a different matter entirely.
What the real range looks like
The current Magnum range includes single-note flavours like Mint, Almond, and Pistachio, as well as fruit-led variants like Double Raspberry and Signature Peach. A Smarties edition would be a new direction, adding a branded confectionery inclusion to their established lineup of nuts, sauces, and flavourings.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour would the Magnum Smarties ice cream be?
- The concept appears to be for a standard Magnum vanilla ice cream stick coated in cracking milk chocolate, with fragments of multi-coloured Smarties embedded in the outer shell.
- Does Magnum already make ice creams with crunchy bits in them?
- Yes. The Magnum Almond is a permanent and popular part of the range, featuring chopped almond pieces set within its chocolate coating to provide texture.
- Is Magnum Smarties a real ice cream for sale in the UK?
- No, this product is not real. It is a Snackfish — a mockup created by the online page UK Snack Attack. It is a concept image and is not sold in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI