A Classic Brand Collision
Pairing a classic confectionery brand with a soft drink is a well-established route for creating novelty in the snack aisle. This mockup brings together two particularly British institutions: Maltesers and Vimto. One is a malted milk ball, first sold in 1937. The other is a cordial of grapes, raspberries and blackcurrants, invented in Manchester in 1908.
The flavour profile of Vimto is famously unique, including a blend of herbs and spices that sets it apart from simpler fruit drinks. Applying that distinct taste to the light, crunchy, malted centre of a Malteser is an intriguing proposition. The concept, presented in a 102g sharing pouch, doesn’t propose a new format, but a bold new flavour for one of the UK’s most recognisable sweets.
The Current Maltesers Line-up
While the original milk chocolate Malteser is the anchor of the brand, its current UK range is surprisingly diverse. The portfolio has expanded far beyond the classic red bag. There are premium gifting options, such as the Maltesers Truffles gift box and advent calendar, and a white chocolate version of the core product sold in a box.
The brand also has a significant seasonal presence, dominated by its Christmas ‘Reindeer’ products, which come in multipacks, mini treat bags, and as standalone chocolate figures. Beyond solid confectionery, Mars has extended the brand into other categories entirely. You can buy Maltesers Cake Bars, an instant Hot Chocolate jar, and even a ready-to-go Chocolate Milkshake Drink. A collaboration with an external flavour like Vimto, however, would be a first for the original malted ball itself, which has remained largely unchanged.
What the real range looks like
The genuine UK Maltesers range includes White Box Maltesers, Truffles, seasonal Reindeer shapes, Cake Bars and even Milkshake and Hot Chocolate drinks. A Vimto edition would represent the first time the brand has co-branded its core malt ball product with an external flavour identity.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- What is Vimto flavour?
- Vimto’s unique flavour comes from a blend of grape, blackcurrant, and raspberry juices, along with a secret mixture of herbs and spices. It was originally marketed as a health tonic called Vim Tonic.
- Have Maltesers ever released different flavours?
- Yes, but the range is limited. The most prominent alternative in the current UK market is the white chocolate version, sold as Maltesers White. Other flavours have appeared in different markets or as short-term editions in the past.
- Are Vimto Maltesers a real product?
- No, this is a Snackfish. The image is a mockup created by the online design page UK Snack Attack. It is a fictional concept and is not a real product available for sale anywhere.
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- A White Chocolate & Raspberry Flake Joins the Cadbury Range
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI