A Divisive Crossover
It is perhaps the most inevitable flavour combination in British snacking. A new design proposes a tube of Pringles coated in the unmistakable taste of Marmite, borrowing the spread’s iconic black and yellow branding and ‘love it or hate it’ slogan. The mockup shows a standard 165g tube, placing the two logos side-by-side.
Marmite has one of the most protected and singular flavour profiles of any product on UK shelves. The savoury yeast extract spread has been a larder staple for over a century, and its brand identity is built entirely on its challenging, salty taste. This makes any brand collaboration a significant event, forcing a partner to adopt its notoriously divisive character.
The Pringles Flavour Range
Pringles, meanwhile, maintains a broad but relatively stable range of core flavours in the UK. The mainstays, available in both standard cans and larger sharing formats, include Original, Salt & Vinegar, Sour Cream & Onion, and Texas BBQ. Paprika and Cheese & Onion are also fixtures, alongside a Smokey Bacon sharing crisp variant.
The brand does experiment, but often within established categories. The ‘Hot’ range, for example, currently features Blazin’ Fried Chicken flavour. A Marmite edition would represent a departure from these meat, cheese, and spice-based profiles. It would be a pure, savoury flavour intended to stand alone, much like the original Salt & Vinegar.
Marmite’s Licensing History
This is not Marmite’s first theoretical trip down the crisp aisle. The brand has a long-standing and successful partnership with Walkers, which produces standard potato crisps with the yeast extract flavouring. That product has been a consistent seller for years, proving a market exists for the combination.
The company has also licensed its flavour for other ventures, some more surprising than others. Marmite has appeared in products ranging from cashew nuts and peanut butter to cheese spreads and even a premium ‘Marmite XO’ edition of its own core product. A Pringles collaboration, while ambitious, fits this established pattern of lending its unique taste to other formats.
What the real range looks like
The current Pringles range includes core flavours like Original, Salt & Vinegar, Sour Cream & Onion, Texas BBQ, and Paprika, as well as Hot Blazin Fried Chicken. The invented Marmite flavour would be a unique savoury addition, sitting apart from the established meat and cheese profiles.
- Pringles Texas Bbq Can
- Pringles Paprika Crisps Can
- Pringles Original Crisps Can
- Pringles Paprika Sharing Crisps
- Pringles Original Sharing Crisps
- Pringles Salt Vinegar Crisps Can
- Pringles Hot Blazin Fried Chicken
- Pringles Texas Bbq Sharing Crisps
- Pringles Smokey Bacon Sharing Crisps
- Pringles Salt Vinegar Sharing Crisps
Frequently asked questions
- What flavour are Marmite Pringles?
- This is a concept for Pringles flavoured with Marmite, the classic British yeast extract spread known for its strong, salty, and savoury taste.
- Have Marmite-flavoured crisps existed before?
- Yes. Walkers has produced a popular line of Marmite-flavoured potato crisps for many years, establishing that the flavour profile works in the format.
- Are Marmite Pringles a real product?
- No. This is a Snackfish — a mockup created by the online design page UK Snack Attack. It is a fictional concept and is not available for purchase anywhere.
More like this
- Walkers Proposes a Heinz Cream of Tomato Soup Crisp
- Pringles Truffle & Mature Cheddar Flavour Mockup
- Marmite Walkers Crisps: The Ultimate British Flavour?
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI