A Major Brand Crossover
This design proposes a significant collaboration between two titans of the UK grocery and confectionery aisles: the M&S Colin the Caterpillar cake and Nestlé’s Milkybar. The familiar green M&S packaging is replaced with the distinctive bright yellow and royal blue of Milkybar, immediately signalling a complete flavour takeover. The mockup depicts the classic chocolate sponge roll entirely coated in white chocolate, swapping out the milk chocolate shell.
The details extend to the cake’s signature features. Colin’s feet and decorative back-splashes are rendered in white chocolate, and the iconic solid chocolate face is also presented as a white chocolate piece. This concept isn’t just a simple flavour variant; it’s a full-scale re-imagining of the cake as a co-branded product. While Colin has appeared in many seasonal guises over the years for events like Halloween and royal jubilees, a direct partnership with an external brand from a different parent company like Nestlé would be a new and ambitious step.
The Colin the Caterpillar Range
The original Colin the Caterpillar cake is no longer a standalone product. Over the past decade, M&S has expanded the brand into a sprawling range that dominates party aisles. The character is now the face of a huge selection of sweets and snacks, establishing Colin as a full brand platform rather than just a single cake.
The confectionery line-up alone is extensive. It includes M&S Colin the Caterpillar Softies, Cola Gums, Cherry Gums, Fruit Gums, and two sour variants: Sour Stomps and Fruit Sours. There are also Colin the Caterpillar Speckles, which are small chocolate beans similar to Smarties. The branding even extends to non-edible party supplies like Colin the Caterpillar Paper Plates and Party Cups. This broad portfolio shows how versatile the brand has become, making the idea of a new cake edition plausible, even if the cross-company branding remains purely conceptual.
What the real range looks like
The core M&S Colin the Caterpillar range is vast, extending far beyond the original cake. It now includes Mini Colin the Caterpillar Cakes, sweets like Colin the Caterpillar Softies, Speckles, and various fruit gums, plus partyware. A Milkybar white chocolate edition would be the first major crossover with an external confectionery brand, sitting alongside the classic milk chocolate original.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What flavour is the Milkybar Colin the Caterpillar?
- The design proposes a complete white chocolate version of the classic M&S cake. This includes a white chocolate-covered sponge, a solid white chocolate face, and white chocolate feet, all themed around the Nestlé Milkybar brand.
- Has M&S done brand crossovers with Colin before?
- While Colin the Caterpillar has had many seasonal and special editions, a direct co-branding with another major confectionery product like Nestlé’s Milkybar would be a new direction for the M&S range.
- Is the Milkybar Colin the Caterpillar real?
- No, this product is not real. The Milkybar Colin the Caterpillar is a Snackfish — a fictional concept designed by the digital artist UK Snack Attack. It is not available to buy from M&S or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI