A Bedtime Spread Crossover
A new design doing the rounds online proposes a significant flavour crossover, merging two household names from very different ends of the day. The mockup shows a standard Nutella jar, but the familiar white and red label has been replaced with the iconic blue and red branding of Horlicks, advertising a ‘Malted Milk Edition’.
The caption accompanying the image leans into the unusual pairing: “Imagine this on a crumpet before bed!” This frames the product not as a breakfast toast-topper, but as a night-time comfort food, the traditional domain of Horlicks. For a brand as synonymous with the morning rush as Nutella, this would represent a major repositioning into an entirely new eating occasion.
Nutella’s Category Expansion
For decades, Nutella’s identity was built on a single, unwavering product: its hazelnut chocolate spread. Parent company Ferrero maintained strict brand consistency. Recently, however, that strategy has shifted, with the Nutella name appearing on a wider range of products that leverage the core flavour profile.
The expansion has seen the brand enter the biscuit aisle with Nutella B Ready bars and cream-filled Nutella Biscuits, the latter sold in tubes and multipacks. More ambitiously, it has moved into the freezer section with a Nutella Chocolate Hazelnut Ice Cream Tub and even bake-at-home frozen croissants. A plant-based version of the original spread has also launched. What all these products have in common is their adherence to the classic chocolate-hazelnut formula. A co-branded flavour variant would be an entirely new step.
The Horlicks Flavour Profile
Horlicks, first sold in the 1870s, is a brand built on a singular, nostalgic flavour. The malted milk powder, made from malted barley and wheat, has a distinctive creamy and savoury-sweet taste that is instantly recognisable in the UK. It has long been marketed as a soothing, sleep-promoting bedtime drink.
Pairing this specific, gentle flavour with the richer, sweeter profile of chocolate and hazelnut would be a bold move. It proposes merging the world of breakfast spreads with the category of night-time drinks, combining two brands that command huge loyalty but occupy very different spaces in the kitchen cupboard.
What the real range looks like
The core Nutella range focuses exclusively on its signature chocolate and hazelnut flavour. In the UK, this includes the original and plant-based spreads, Nutella B Ready bars, filled biscuits, bake-at-home croissants and an ice cream tub. A malted milk edition would be the first ever flavour crossover for the spread.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- What does Horlicks taste like?
- Horlicks is a brand of malted milk powder. Its flavour is distinctly malty, creamy, and slightly sweet, often compared to the taste of Malted Milk biscuits. It’s made from wheat and malted barley.
- Has Nutella ever released different flavours of its spread in the UK?
- No, the core Nutella spread has always maintained its original chocolate-hazelnut flavour in the UK. While the brand has expanded into biscuits and ice cream, these products all use the same signature taste. The only variant on the spread itself is the plant-based version.
- Is Horlicks Nutella spread a real product?
- No, this product is not real. The image of a Horlicks Nutella spread is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is not available to buy in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI