A New Look for a Classic Spread
The Nutella jar is one of the most recognisable shapes in the supermarket. For decades, its white lid and familiar branding have been a constant on UK shelves. This mockup reimagines that classic look for a more grown-up palate, proposing an ‘Intense Dark Hazelnut’ variant.
The design swaps the white lid for black and adopts a much darker label, signalling a move away from the milk-chocolate profile that defines the original spread. While many confectionery brands release dark chocolate versions of their core products, Ferrero has historically kept the Nutella formula singular. This concept suggests a bold move, taking the brand into a new flavour territory that would directly compete with the darker, richer chocolate spreads already on the market.
The Real Nutella Range Expansion
In recent years, Ferrero’s strategy for the Nutella brand has been to expand its footprint beyond the jar. Instead of launching new spread flavours, the company has incorporated the iconic taste into a wide variety of other formats. This has resulted in a whole new family of Nutella-branded snacks that now occupy the biscuit, chilled and frozen aisles.
The current lineup includes multiple biscuit offerings, such as Nutella B Ready bars, the tube of Nutella Chocolate Hazelnut Biscuits, and a multipack version of the same. The brand has also moved into frozen goods with the Nutella Chocolate Hazelnut Ice Cream Tub and the bake-at-home Nutella Chocolate Hazelnut Frozen Croissants. This consistent focus on format, rather than flavour, makes the idea of a simple dark chocolate version of the original spread feel like a notable departure from established strategy.
A Shift in the Jar Itself
While the brand has diversified into new product types, innovation for the jarred spread itself has been minimal. The most significant recent development in the UK was the launch of Nutella Plant Based. This new version reformulated the classic recipe to remove skimmed milk powder, making it suitable for a vegan diet while aiming to replicate the original taste as closely as possible.
A ‘Dark Hazelnut’ edition would be something else entirely. It would represent the first true flavour diversification for the spread in the UK market, offering a fundamentally different taste profile rather than a dietary adjustment. It positions the spread not just as a family staple, but as a product with distinct variants for different consumer tastes, much like a chocolate bar range.
What the real range looks like
The genuine UK Nutella range includes the original Hazelnut Chocolate Spread and the new Plant Based version, alongside Nutella B Ready biscuits, an ice cream tub, and frozen croissants. An Intense Dark Hazelnut flavour would be the first of its kind, as Ferrero has historically expanded the brand through new formats rather than different spread flavours.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- Is Nutella made with dark chocolate?
- No, the standard Nutella recipe is not made with dark chocolate. Its ingredients, which include skimmed milk powder, create the well-known milk chocolate and hazelnut flavour.
- Are there different flavours of Nutella spread in the UK?
- The only official variant of the spread currently available in the UK is Nutella Plant Based. This is a reformulation of the original recipe, not a different flavour profile like mint or caramel.
- Is Nutella Intense Dark Hazelnut real?
- No, this is a Snackfish. The image of Nutella Intense Dark Hazelnut is a mockup created by the design page UK Snack Attack, and it is not a real product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI