An M&S Institution Meets a Drinks Chiller
Some brand crossovers feel inevitable. Others come out of left field, presenting an idea so specific it’s difficult to imagine how it came about. A concept for an Oasis Summer Fruits Colin the Caterpillar sits somewhere between the two. The mockup, which combines the M&S birthday party staple with the popular fruit drink, was posted with a simple caption: “Oasis Summer Fruits Colin the Caterpillar! What’s everyone saying?”
The packaging places the familiar Oasis branding onto the classic oblong Colin box. The purple and orange colour scheme is instantly recognisable. This isn’t a subtle nod; it’s a full-blown partnership. Colin the Caterpillar has been a fixture of British celebrations since 1990, a surprisingly durable creation that has outlasted countless food trends. Its chocolate-covered swiss roll format is so well-established that any deviation from the core flavour would be significant news.
The Colin the Caterpillar Range
The original Colin cake has spawned an entire ecosystem of related products, moving the brand far beyond the cake aisle. M&S now sells Mini Colin the Caterpillar Cakes for individual portions and a whole universe of confectionery. The sweet range includes Colin the Caterpillar Softies, Speckles, Cola Gums, Cherry Gums, and Fruit Gums. For those who prefer a sharper taste, there are also Colin the Caterpillar Sour Stomps and Fruit Sours.
The branding extends even further. You can buy Colin the Caterpillar Party Cups and themed Paper Plates. The sheer breadth of this range demonstrates the character’s power. Yet the core, full-sized cake has remained a constant, largely untouched by flavour variations beyond occasional seasonal tweaks. A beverage-flavoured edition would represent a major departure, bringing a new dimension to the flagship product itself, rather than just the spin-off sweets.
A Plausible Combination
Oasis, owned by Coca-Cola Europacific Partners, has its own long history in the UK. The Summer Fruits variant is one of its most popular, a blend of apple, blackcurrant, cherry, and red grape. Translating that distinct, sweet-but-sharp profile into a sponge cake would be a complex task. The visual identity, however, is a perfect fit. The bright, informal Oasis branding works well with the cheerful Colin character.
Brand crossovers of this type have become commonplace in supermarket aisles. Two recognisable names are joined to create a new product that borrows credibility from both. A fruit-drink-flavoured cake from a trusted retailer like M&S is exactly the sort of limited edition that shoppers have come to expect. The execution of the packaging concept is clean and professional, making the proposition look entirely plausible on a shelf.
What the real range looks like
The real M&S Colin the Caterpillar range is vast, covering sweets like Softies, Cola Gums, and Fruit Sours, as well as partyware like Paper Plates. An Oasis Summer Fruits cake would be a notable addition as it would be the first major flavour crossover for the primary cake product, rather than for the spin-off confectionery.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What flavour is the Oasis Colin the Caterpillar?
- The concept proposes a cake version of Oasis Summer Fruits, a soft drink with a flavour profile of apple, blackcurrant, cherry, and red grape. The mockup suggests this would be infused into the classic Colin the Caterpillar sponge roll.
- Are there other flavoured Colin the Caterpillar cakes?
- The main M&S Colin the Caterpillar cake has always been a chocolate sponge roll. While there are seasonal editions (like for Halloween or Christmas) and a counterpart, Connie the Caterpillar, a direct flavour crossover with another major brand for the cake itself would be a first.
- Is the Oasis Colin the Caterpillar cake real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
More like this
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- M&S Irn-Bru Colin the Caterpillar Concept Imagined
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI