A Controversial Concept
A new design doing the rounds online proposes a bakery line extension for M&S. It’s a multipack of doughnuts. Specifically, Parma Violets doughnuts.
The pack shows four ring doughnuts with a pale lilac icing and a scattering of darker purple sugar strands. The packaging is a simple clear bag with a cardboard header, a format familiar from many supermarket in-store bakery aisles. It is a straightforward presentation for a very controversial flavour. Few sweets divide opinion quite like Parma Violets.
The Floral Flavour
The flavour itself comes from the classic Swizzels Matlow sweet. For decades, Parma Violets were a pocket-money staple, known for their chalky texture and potent, perfumed taste. Some find it soapy. Others find it delicious.
In recent years, the unique floral flavour has seen something of a resurgence, moving beyond the confectionary aisle. It has become a popular, almost fashionable, flavouring for artisanal gins, cupcakes, and ice cream. This mockup places the flavour firmly in a mainstream supermarket context. It’s a bold choice. The design suggests this would sit alongside the standard jam and custard offerings, a floral outlier in a world of fruit and cream.
Frequently asked questions
- What are Parma Violets?
- Parma Violets are a classic British sweet made by the company Swizzels Matlow. They are small, chalky tablets known for their distinctive and strong floral violet flavouring, which is a very divisive taste.
- Who designed the Parma Violets doughnuts pack?
- The design concept first appeared on UK Snack Attack, a social media page that regularly posts creative mockups and ideas for new snack and drink combinations.
- Are M&S Parma Violets Doughnuts real?
- No, this is a Snackfish. The M&S Parma Violets Doughnuts image is a mockup created by the online page UK Snack Attack. It is a design concept and is not a real product sold by M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI