A Classic Gateau Flavour
A new design doing the rounds online proposes a significant departure for one of the UK’s most recognisable sweets. The image shows a 170g sharing pouch of M&S Percy Pig Black Forest, a flavour that would bring chocolate and dark cherry into the famously fruity world of Percy.
The mockup uses the familiar pink pouch but adds a rich brown background, complete with illustrations of Black Forest gateau, dark cherries, and chocolate shavings. This isn’t a subtle addition. It’s a complete flavour profile transplant from a classic German dessert into a British fruit gum. For a brand built on a very specific, almost legally protected, taste of raspberry, strawberry, cherry, and grape, this is a radical suggestion.
The Percy Pig Line-Up
The current Percy Pig range is extensive but surprisingly conservative when it comes to the core flavour. The variations are almost entirely textural or thematic. You can buy the standard M&S Percy Pig Fruit Gums, the smaller Piglets, or the Large Percy. There are companion sweets like Percy Pig Pals, and themed bags like the Party Time or the You Give Me Butterflies mixes. M&S even offers an Original Veggie Fruit Gums version, altering the recipe but not the fundamental taste.
The common thread is that unmistakable Percy flavour. A Black Forest edition would be the first of its kind. It would introduce a flavour profile completely alien to the existing line-up. This isn’t just adding a new fruit. It’s introducing a new food group—confectionery chocolate—into the gum formula itself. It’s a far bigger leap than any product development M&S has undertaken with the sweet to date.
A Shift in Identity
For over three decades, the identity of Percy Pig has been inseparable from its taste. While the character has appeared on everything from bedding to birthday cakes, the sweet itself has remained a consistent anchor for the brand. This concept challenges that.
It asks whether the brand is the character, or the flavour he represents. A Black Forest Percy Pig would effectively be a chocolate and cherry sweet that just happens to be shaped like the famous pig. It would test the limits of what consumers consider to be a ‘real’ Percy product, pushing the brand far beyond its fruity origins and into the complex territory of dessert-imitation confectionery.
What the real range looks like
The current M&S Percy Pig range focuses on variations of the original fruit gum, including M&S Percy Pig Fruit Gums, Pals, Large Percy, Piglets, Party Time, Veggie, and You Give Me Butterflies editions. A Black Forest variant would be the first to introduce chocolate and dessert flavours into the core sweet line-up.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour is Percy Pig Black Forest supposed to be?
- The concept imagines a sweet combining the classic Black Forest gateau flavours of rich chocolate and dark cherry with the familiar chewy texture of a Percy Pig fruit gum.
- Has M&S ever made a chocolate Percy Pig sweet?
- No, M&S has not released a chocolate-flavoured variant of the core Percy Pig sweet. The existing range sticks to the original fruit gum recipe and flavour profile, with variations in shape and size.
- Is the Percy Pig Black Forest pouch a real product?
- No, this product is not real. It is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is not available for sale anywhere.
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- Robinsons Summer Fruits Percy Pig Sharing Pouch
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI