An Unlikely Alliance
A new image proposes a confectionery partnership that would cross not just brand lines, but retailer lines too. The mockup shows a sharing pouch of Percy Pig M&M’s, featuring the familiar face of the M&S mascot printed on the candy shells. The caption that accompanied the image read: “Percy Pig M&M’s with the little Percy head inside! What do you reckon?”
This is more than a simple flavour mashup. Percy Pig is an icon wholly owned by, and exclusively sold at, Marks & Spencer. M&M’s, on the other hand, are a flagship product for global giant Mars Wrigley, sold in virtually every supermarket. A genuine collaboration would represent a major, and highly unusual, commercial agreement between two competing entities. It is not standard practice.
A Radical Departure for Percy
For the Percy Pig brand, this would be a complete format reinvention. Since his introduction in 1992, Percy’s identity has been inextricably linked to one type of sweet: the fruit gum. The current M&S range is built entirely on this foundation, offering variations in size, shape, and accompanying characters, but never in fundamental form. The core product is still the soft, chewy sweet.
The official line-up includes the classic M S Percy Pig Fruit Gums alongside M S Percy Pig Pals, Large Percy Pigs, and the smaller Piglet Fruit Gums. Limited editions like M S Percy Pig Party Time and You Give Me Butterflies introduce new shapes, while the Veggie version alters the recipe, but the product remains a gum. A chocolate-shelled candy is a huge leap. It is a different category altogether.
Reimagining the M&M
The proposition is just as radical from the M&M’s perspective. The product’s core structure is a chocolate or nut-based filling inside a crisp candy shell. While the brand has experimented extensively with fillings—from Crispy and Peanut Butter to Caramel and Fudge Brownie—they rarely stray from a chocolate or baked-goods theme.
A Percy Pig filling would presumably be the classic raspberry, strawberry, and grape flavour profile, likely in the form of a soft fondant or a piece of fruit gum. This would be a significant structural innovation for M&M’s, introducing a chewy, fruit-based centre that sits entirely outside their established textural palette. It’s a compelling idea, but one that challenges the core identity of both brands involved.
What the real range looks like
The official M&S Percy Pig confectionery range consists entirely of fruit gums. Current variants include M S Percy Pig Fruit Gums, Percy Pig Pals, Large Percy Pigs, Piglet Fruit Gums, and themed editions like Party Time and You Give Me Butterflies. A chocolate-based M&M’s format would be a complete departure from this established product line.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are Percy Pig sweets?
- The classic Percy Pig flavour is a unique blend of raspberry, strawberry, cherry, and grape. A hypothetical Percy Pig M&M would likely attempt to replicate this fruit profile inside a candy shell.
- Have Percy Pig sweets ever been made with chocolate?
- No, the core Percy Pig sweets range has always been exclusively fruit gums. While M&S has produced other Percy-branded items like biscuits, cakes, or ice cream which may contain chocolate, the sweets themselves have never been a chocolate product.
- Are Percy Pig M&M’s a real product?
- No, this is a Snackfish. The image is a mockup created by the online page UK Snack Attack. The product is not real and is not sold in M&S, or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI