A Sour, Fizzy Departure
The Percy Pig universe is a remarkably stable one. For decades, the flavour profile has revolved around raspberry, strawberry, cherry and grape. A new design, however, suggests a significant shift into a completely different category: sour fizzy drinks.
The mockup shows a 170g sharing pouch of Percy Pig Sour Cherry Cola. This flavour combination is a classic in confectionery, but it’s a world away from the established fruit gum identity of the M&S mascot. The addition of a sour element also aligns it with a huge, and still growing, segment of the sweets market. While Percy has appeared in many formats, the core taste has remained consistent. A cola variant would be the brand’s first foray into flavours derived from beverages.
Format and Branding
Presented in the familiar resealable pouch format, the pack design feels authentic, adopting the standard Percy branding and typography. A key detail is the banner at the top, which reads ‘Real Flavour Innovation Editions’. This suggests the concept isn’t intended as a replacement for the original, but as part of a more experimental sub-range. This could, in theory, open the door for other non-traditional flavours.
The background visuals are also a departure. Instead of the usual plain pink or party scenes, the pack features an image of fizzing cola with ice cubes, directly referencing the flavour’s origin. It’s a literal interpretation that leaves no ambiguity about the intended taste, positioning the product squarely against other fizzy-drink-flavoured sweets.
What the real range looks like
The current official M&S range is entirely fruit-based. It includes the core Percy Pig Fruit Gums, Percy Pig Pals, Large Percy Pig, Piglets, Party Time, Original Veggie Fruit Gums, and the ‘You Give Me Butterflies’ selection. A Sour Cherry Cola variant would be the first of its kind, moving the brand away from fruit into the fizzy drink and sour candy categories.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour is the new Percy Pig concept?
- The design shows a Sour Cherry Cola flavour. This would be a significant departure from the classic fruit gum taste of the existing Percy Pig range, introducing a fizzy drink profile with a sour coating.
- Is the main Percy Pig range suitable for vegetarians?
- Yes, the entire official Percy Pig range sold by M&S was reformulated to be fully vegetarian in 2022, removing the gelatine. While the ‘Original Veggie’ pack specifically highlights this, all current Percy varieties are suitable for a vegetarian diet.
- Are Percy Pig Sour Cherry Cola sweets a real product?
- No, this is a Snackfish. The image is a mockup created by the online design page UK Snack Attack. The product is not made or endorsed by M&S and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI