A New Format for Percy
The Percy Pig universe is vast. It covers sweets, sauces, biscuits, crumpets, and even home furnishings. One format that remains unexplored, however, is the chocolate-style spread. A new mockup takes on that gap directly, proposing a jar of Percy Pig Raspberry Trifle White Choc Swirl.
The flavour profile is pure M&S dessert aisle. It combines Percy’s signature raspberry and grape base with the components of a classic trifle and the sweetness of white chocolate. This is not a subtle proposition. It’s a complex, multi-layered dessert flavour delivered in a format usually reserved for hazelnut, chocolate, or biscuit spreads. The packaging is instantly recognisable, using the standard Percy Pig branding, font, and pink colour palette on a glass jar with a simple white lid.
Beyond the Flip Dip
Looking at some of Marks & Spencer’s recent format innovations, this spread jar feels almost traditional. Much of the new product development has been focused elsewhere. The retailer currently stocks savoury dips under the name ‘Flip Dip’, a format that involves tipping a topping onto a base dip.
This is a totally different strategy. While the dips focus on a small, contained moment of interaction, the spread is a bulk product for home use. The two current M&S examples are the Flip Dip Red Pepper Cream Cheese Dip and a Basil Dip with Pesto Drizzle. Both are savoury. Both are in the chilled aisle. A sweet, ambient Percy spread would represent a significant departure from this current line of thinking. It would be a return to a simpler format, banking entirely on the strength of the Percy Pig brand itself.
What the real range looks like
The closest comparison in the current M&S range are the savoury ‘Flip Dips’, which include a Red Pepper Cream Cheese Dip and a Basil Dip with Pesto Drizzle. A Percy Pig spread would sit entirely outside this format, targeting the ambient spreads aisle rather than the chilled section.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Red Pepper Cream Cheese Dip
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What flavour is the Percy Pig spread?
- The flavour shown in the concept image is Raspberry Trifle White Choc Swirl. This suggests a blend of Percy’s fruit base with custard, sponge, and cream notes from a trifle, swirled with white chocolate.
- Does M&S sell a real Percy Pig spread?
- No. While Marks & Spencer sells a wide range of Percy Pig products, including a dessert sauce which can be used as a topping, there is currently no Percy Pig branded chocolate-style spread available in a jar.
- Is the Percy Pig Raspberry Trifle Spread a real product?
- No, this product is not real. It is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is a mockup and is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI