A New Format for a Classic
Quality Street’s identity is tied to its assorted tins and cartons, but this new concept explores a completely different format: edible tape. The mockup shows a plastic dispenser, similar to those used for adhesive tape, but housed in the brand’s signature purple packaging. A clear window reveals a tightly wound roll of striped hazelnut and chocolate candy.
The flavour, Hazelnut Chocolate Swirl, is a nod to some of the most popular sweets in the classic assortment. The Purple One (hazelnut in caramel) and The Green Triangle (hazelnut noisette) are perennial favourites, making this flavour a logical choice for a standalone product. The execution, however, is the talking point. It moves the brand out of the sharing tin and into the pocket-money sweets category, alongside bubblegum tapes and candy rolls.
A Departure from the Flip Range
A move into confectionery tape would represent a significant pivot for the brand’s current product development strategy, which is focused almost entirely on items with a ‘flip’ mechanism. The existing retail line-up is notably diverse and functional, showing a clear emphasis on lids, straws, and access points. This eclectic range includes everything from the Gardman Flip Top Seed Feeder for wild birds to the Locknlock Kitchen Caddy with its Flip To Lid.
The focus continues with a series of drinks containers, such as the Smidge Flip Straw Bottle, available in 900ml and 1.2l sizes and Citrus or Summer Blush colours, and the heavy-duty Stanley Iceflow Bottle with its own Flip Straw. The M&S collaboration extends this ‘flip’ theme into the chilled aisle, with the M&S Flip Dip in Red Pepper & Cream Cheese and Basil Dip with Pesto Drizzle. Even the toy sector is covered, with the Clementoni Disney Baby Mickey Flip Phone. A confectionery tape product sits entirely outside this established portfolio of functional, flip-top goods.
Frequently asked questions
- What flavour is the Quality Street tape concept?
- The flavour shown in the mockup is Hazelnut Chocolate Swirl, which draws inspiration from classic Quality Street sweets like The Purple One and The Green Triangle.
- Is this tape meant to be like the sweets in the tin?
- While the flavour is based on sweets from the main Quality Street assortment, the format is entirely different. It’s presented as an edible candy tape on a roll, a format popular in children’s confectionery.
- Is the Quality Street Hazelnut Chocolate Swirl Tape real?
- No, this product does not exist. It is a Snackfish — a mockup created by the online graphic design page UK Snack Attack. It is not a real Nestlé product and is not sold anywhere.
More like this
- Cadbury Dairy Milk Buttons Get a Parma Violets Edition
- Cadbury Flake Dipped Salted Caramel: A Concept Bar
- Maltesers Nutella Hazelnut Sharing Pouch Appears Online
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI