A New Flavour Innovation
A new design for a Maltesers flavour variant has surfaced, combining the classic malt honeycomb sphere with one of the most recognisable brands in the world: Nutella. The mockup shows a 102g sharing pouch, the standard format for limited editions, but with the distinctive brown and white of the hazelnut spread replacing the familiar Maltesers red.
The pack presents the product as part of a ‘Real Flavour Innovation Editions’ family, suggesting a potential series of collaborations. It’s a powerful idea. While Mars (owner of Maltesers) and Ferrero (owner of Nutella) are direct competitors, the concept of co-branded flavour extensions has become increasingly common in the UK snack market. This design taps directly into that trend, pairing two heavyweight brands in a single, plausible product.
The Modern Maltesers Range
The Maltesers brand is no stranger to diversification. It has moved far beyond the original cinema box and pouch. Today, the name appears on a huge variety of products, many of which leave the core honeycomb format behind entirely. The current UK range is a sprawling collection of formats and occasions.
You can find Maltesers Cake Bars in the ambient cake aisle and Maltesers Chocolate Milkshake Drink in the chillers. The brand has a significant confectionery presence with Maltesers Truffles gift boxes and assorted advent calendars. Seasonally, the Maltesers Reindeer becomes a fixture, available in multipacks, mini treat bags, and as a standalone chocolate treat. There are even Maltesers Instant Hot Chocolate jars. This extensive brand portfolio demonstrates a clear strategy of expansion into new categories. A new pouch flavour would be one of the more conservative moves the brand could make.
What the real range looks like
While a Nutella Hazelnut flavour is purely conceptual, the current Maltesers range is extensive. It includes Maltesers Truffles, Maltesers Cake Bars, a Chocolate Milkshake Drink, and the seasonal Maltesers Reindeer. The imagined product would be a flavour variant of the core Maltesers Milk Chocolate Honeycomb Bites Bag.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- Are Maltesers and Nutella made by the same company?
- No, they are made by major competitors. Maltesers is a brand owned by the American multinational Mars, Incorporated. Nutella is one of the flagship products of the Italian company Ferrero.
- Have there been other Maltesers flavour variations in the UK?
- Yes, over the years Mars has released several flavour variants in the UK, including dark chocolate, white chocolate, mint, and orange. These have typically been limited-edition runs rather than permanent additions to the core range.
- Are Maltesers Nutella Hazelnut real?
- No, this product is a Snackfish. It is a mockup created by the online creative page UK Snack Attack and is not a real product sold in stores.
More like this
- Concept Art Shows Cadbury and Milkybar Buttons Crossover
- Ovaltine Maltesers Propose Rich Chocolate Fudge Cake Flavour
- Cornish Sea Salt Crunchie: A Savoury Twist on a Classic
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI