A Malt-Based Crossover
A new mockup is circulating that brings together two of the UK’s most established malt-based brands. The design proposes an Ovaltine-flavoured variant of Maltesers, presented in a 102g sharing pouch with a specific ‘Rich Chocolate Fudge Cake’ profile.
The collaboration is a logical one. Both brands have malt as their core ingredient, but they occupy very different spaces. Ovaltine is primarily known as a hot bedtime drink, while Maltesers are a cinema and confectionery staple. This concept merges the two, aiming for a comforting, baked-good flavour within a light, crunchy sweet. The pouch design uses Ovaltine’s signature orange and blue, integrating them with the familiar brown and red of the Maltesers brand.
Beyond the Red Bag
For Mars, Incorporated, the Maltesers brand has long been a vehicle for innovation. The core honeycomb bites are the foundation, but the range has expanded significantly over the years into multiple formats. The brand has a firm footing in the home-baking and drinks aisles already, with products like `Maltesers Instant Hot Chocolate` and the chilled `Maltesers Chocolate Milkshake Drink`.
A fudge cake flavour also aligns with existing products. The `Maltesers Cake Bars Multipack` is a permanent fixture in supermarkets, demonstrating that the flavour profile translates well beyond the original spherical sweet. This new concept pouch would sit comfortably alongside the brand’s other successful spin-offs, such as `Maltesers Truffles` and `Maltesers Chocolate Clusters`, which also repackage the classic honeycomb taste into different textures and formats.
What the real range looks like
The current Maltesers range includes cake bars, chocolate milkshakes, instant hot chocolate, truffles, and seasonal items like the Maltesers Reindeer. A pouch combining Ovaltine and a fudge cake flavour would be a logical extension, blending their existing presence in cakes and drinks with a brand crossover.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- What flavour are the concept Ovaltine Maltesers?
- The fictional flavour is ‘Rich Chocolate Fudge Cake’. The concept combines the malted honeycomb of Maltesers with the flavour profile of Ovaltine, a popular malted drink.
- Do Maltesers already make cake-style products?
- Yes, the brand has an established presence in that category. Mars currently produces Maltesers Cake Bars, which are sold in multipacks in most major UK supermarkets.
- Are Ovaltine Maltesers a real product for sale?
- No, this product is not real. It is a conceptual mockup, known as a Snackfish, created by the digital artist UK Snack Attack. It is not manufactured by Mars or Ovaltine and is not for sale.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI