A Flavour Innovation
A new concept for the UK’s most famous cake has emerged online. The image proposes a Red Velvet Cream Cheese Edition of the M&S Colin the Caterpillar, a direct flavour variation on the classic chocolate sponge roll. The mockup places the product in a new sub-category: “Real Flavour Innovation Editions.” This suggests a potential series of variants beyond the original.
The packaging is a faithful recreation of the familiar windowed box, but switches the colour scheme from green to a deep red. It shows a caterpillar with a reddish sponge, presumably filled with the promised cream cheese buttercream. The face and feet remain the standard white chocolate. It’s a simple, effective change.
The Colin Empire
The core Colin the Caterpillar cake has anchored a sprawling product line for years. The brand is enormous. While the main cake’s chocolate flavour has been a constant, the caterpillar format has been adapted into a huge range of other items, mostly in confectionery.
The current lineup includes bags of sweets like Colin the Caterpillar Cola Gums, Cherry Gums, Fruit Gums, Sour Stomps, and Fruit Sours. There are also chocolate-based spin-offs, including Colin the Caterpillar Softies and jars of Speckles. The brand even extends to partyware. M&S sells Colin the Caterpillar Party Cups and Paper Plates, alongside Mini Colin the Caterpillar Cakes for individual portions. This Red Velvet concept is different. It targets the original, full-size cake itself, which is rarely altered.
A Plausible Concept
While other M&S ranges frequently introduce new flavours, the flagship Colin cake has remained fundamentally unchanged. The innovation has always been in format, not flavour. We have seen mini versions and sweet versions, but the sponge roll has stayed the same. A move into direct flavour variants for the main cake would be a significant shift in strategy.
Red velvet is a logical and popular choice for any cake brand looking to expand its offering. It’s a classic flavour profile that sits comfortably alongside chocolate. For a character as established as Colin, this kind of straightforward flavour extension feels less like a gimmick and more like a natural progression. It’s an obvious move.
What the real range looks like
The official M&S Colin the Caterpillar range is extensive, covering sweets like Cola Gums and Sour Stomps, as well as Mini Colin Cakes and party supplies. The core, full-size cake has not historically had flavour variants. This Red Velvet concept would represent a new direction for the main product.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What flavour is the new Colin the Caterpillar concept?
- The mockup is for a ‘Red Velvet Cream Cheese Edition’. It proposes a red velvet sponge roll filled with cream cheese buttercream, keeping the original white chocolate face and feet.
- Are there other Colin the Caterpillar cake flavours?
- No, the classic full-size Colin the Caterpillar cake has always been a chocolate sponge roll. The brand’s variations are typically in other formats, such as the wide range of gummy sweets or the Mini Colin Cakes.
- Is the Red Velvet Colin the Caterpillar cake real?
- No, this is a Snackfish. It is a mockup created by the artist UK Snack Attack and is not a real product sold by M&S or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI