A Blackcurrant Icon Meets the Freezer
A new design concept has surfaced, proposing a team-up between two major UK brands: Magnum and Ribena. The image shows a classic three-pack Magnum box, recoloured in the deep purple instantly associated with the blackcurrant drink. It suggests a simple, effective combination: blackcurrant ice cream covered in Magnum’s signature cracking dark chocolate.
The idea is a straightforward drinks-brand crossover. It is a very common theme in the world of snack concepts. The accompanying caption from its creator, UK Snack Attack, kept things direct: “Limited Edition Ribena Magnum! That cracking dark chocolate and blackcurrant ice cream sounds absolutely unreal!”. The packaging mockup itself uses the familiar gold Magnum branding, but integrates the Ribena wordmark and colour scheme onto the box front and the individual wrappers shown within. It’s a clean visual pitch.
Magnum’s Fruit Form
While Magnum is best known for its classic chocolate, nut, and caramel varieties, the brand is no stranger to fruit. The current UK range includes both a Magnum Double Raspberry and a Magnum Signature Peach. These products establish a precedent for fruit-based ice creams in the core lineup. A blackcurrant variant would not be a complete shock.
However, it would represent a different kind of fruit flavour for the brand. Raspberry and peach are common dessert ingredients, often paired with cream or white chocolate. Blackcurrant is sharper. It is more typically found in cordials, confectionery, and preserves. Positioning this distinctly tart British flavour within a premium ice cream stick would be a new direction, moving away from the established profiles of Magnum Almond, Salted Caramel, and Pistachio.
What the real range looks like
The current Magnum range features a couple of fruit options, including Double Raspberry and Signature Peach. A Ribena edition would join them, but its blackcurrant profile would be a stark departure from the brand’s core line-up of Classic, Mint, Almond, Salted Caramel, and Pistachio variants.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is the concept Magnum?
- The mockup suggests a blackcurrant ice cream centre, based on the classic UK drink Ribena, encased in Magnum’s signature cracking dark chocolate.
- Are there other fruit-flavoured Magnums on sale?
- Yes, the genuine UK range currently includes Magnum Double Raspberry and Magnum Signature Peach. Most of their other flavours are based on chocolate, nuts, and caramel.
- Is the Ribena Magnum real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI