A Squash Courtship
A new mockup places two British household names in the same box: M&S’s Colin the Caterpillar and the fruit squash brand Robinsons. The concept imagines a ‘Robinsons Summer Fruits Sponge Colin’, a flavour partnership that would see the famous birthday cake adopt the taste of the concentrate drink.
The image, which ran with the caption “Robinsons Summer Fruits Colin the Caterpillar! This looks SO good! Would you try?”, shows the familiar Colin packaging updated with the Robinsons logo and illustrations of strawberries, raspberries, and blackcurrants. The caterpillar on the box has been given pink feet and a pink face, departing from the standard white chocolate design. This suggests a fruit-flavoured sponge or buttercream filling, a significant change from the all-chocolate original that has been a fixture of British parties for over three decades.
The Colin Franchise
The Colin the Caterpillar brand has expanded far beyond the single chocolate log cake that first appeared in 1990. M&S has developed the character into a standalone franchise with a surprisingly large product list. The core offering is still the main M&S Colin the Caterpillar Cake and its smaller counterparts, the M&S Mini Colin the Caterpillar Cakes. But the range now extends deep into confectionery and party supplies.
Shoppers can buy bags of M&S Colin the Caterpillar Softies, chocolate-covered mallows, or tubs of M&S Colin the Caterpillar Speckles, which are chocolate-covered shortcake balls. The sweet aisle also features multiple gummy variants, including M&S Colin the Caterpillar Fruit Gums, Cola Gums, Cherry Gums, Sour Stomps, and Fruit Sours. For celebrations, the branding has been applied to M&S Colin the Caterpillar Party Cups, M&S Colin the Caterpillar Party Time tubs, and even M&S Colin the Caterpillar Paper Plates.
A New Flavour Profile
While the core cake has remained largely unchanged, the wider Colin range shows a willingness to experiment with different flavours. The existence of Cola Gums, for instance, proves that a drink-brand flavour profile is already part of the brand’s thinking, even if it’s confined to the sweets bags. A Summer Fruits flavour, which is one of the most popular and recognisable squash varieties in the UK, would be a logical next step for the confectionery line.
Applying it to the cake itself would be a more radical move. The main Colin cake has had seasonal and event-based cosmetic alterations, but a fundamental flavour change is rare. A partnership with a major external brand like Robinsons would represent a completely new direction for the cake, moving it from a simple M&S product into the world of brand collaborations.
What the real range looks like
The real M&S Colin the Caterpillar range is extensive, including the original cake, Mini Colin Cakes, Softies, Speckles, and a wide array of confectionery like Cola Gums, Cherry Gums, and Fruit Sours. A Robinsons Summer Fruits flavour would be the first major drink-brand crossover for the cake itself, though drink flavours do feature in the sweet range.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- Who is Colin the Caterpillar?
- Colin the Caterpillar is a chocolate sponge roll cake sold by Marks & Spencer. First launched in 1990, it has become a cultural icon in the UK and a staple for birthday parties and celebrations.
- What flavour is the original Colin the Caterpillar cake?
- The classic M&S Colin the Caterpillar is a chocolate sponge roll filled with chocolate buttercream. It’s covered in a milk chocolate shell and decorated with chocolate sweets and a white chocolate face.
- Is the Robinsons Summer Fruits Colin the Caterpillar real?
- No, this product is not real. It is a Snackfish — a mockup created by the online design page UK Snack Attack — and is not sold in M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI