A Confectionery Crossover
A new design doing the rounds online combines two household names: M&S’s Colin the Caterpillar and Nestlé’s Rolo. The mockup, presented in the familiar green Colin box, proposes a version of the classic chocolate log cake filled with a thick layer of caramel.
The packaging describes the product as an “extremely chocolatey and caramel sponge roll” filled with caramel and covered in milk chocolate. The caterpillar’s face remains the same, but his back is decorated with miniature Rolo-shaped chocolates instead of the usual smarties. The concept was shared with the simple caption: “Extremely Caramel & Chocolate Colin the Caterpillar! Yes please!” This is a straight brand mashup. It takes one very familiar product and injects another into its core format.
The Colin the Caterpillar Range
For Marks & Spencer, Colin the Caterpillar is more than a cake. It is a vast product universe. The brand has been extended well beyond the original sponge roll to include an enormous range of confectionery and partyware. Most of this diversification happens in the sweets aisle.
The current lineup includes Colin the Caterpillar Softies, Speckles, Cola Gums, Fruit Gums, and multiple sour editions like Sourtastic, Sour Stomps, and Fruit Sours. There are also Mini Colin the Caterpillar Cakes for individual portions. Despite this huge portfolio, the main, full-sized cake has seen very few official flavour variations. M&S has preferred to keep the core product consistent, while launching spin-offs under the same branding. A major flavour crossover like a Rolo edition would represent a significant shift in strategy for the original cake.
What the real range looks like
The official M&S Colin the Caterpillar range includes the original cake, Mini Cakes, and an extensive line of sweets like Colin the Caterpillar Softies, Speckles, Cola Gums, and Sourtastic Fruit Gums. A Rolo-flavoured cake would be a rare departure from the classic chocolate sponge, which has seen very few official flavour variations.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What is the Rolo Colin the Caterpillar cake?
- It is a concept for a special edition of the M&S cake. The design shows the classic chocolate sponge roll filled with caramel and decorated with Rolo-style chocolates, merging the two brands.
- Does M&S make other Colin the Caterpillar flavours?
- Not really. The core, full-sized Colin cake is almost always the classic chocolate version. The brand’s variety comes from its huge range of spin-off sweets, such as Fruit Gums and Cola Gums, not from different cake flavours.
- Is the Rolo Colin the Caterpillar cake real?
- No, this product is not real. It is a Snackfish — a mockup created by the online design page UK Snack Attack. It is not sold in M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI