A Retro-Themed Squashies Mix
An image of a new limited edition from Swizzels has appeared online, proposing a share bag of Squashies in a Vintage Fizzy Pop Mix. The packaging design uses a muted purple and cream palette with retro typography, suggesting flavours from a bygone era of British soft drinks. The pack also introduces a new sub-brand: ‘Real Mix Innovation Editions’, implying this could be the first in a series of more experimental assortments.
Since their launch in 2012, Squashies have become a core part of the Swizzels lineup. The core concept involves taking the flavours of the brand’s classic hard sweets and Parma Violets and reformulating them into a softer, foam-and-gum format. This ‘Fizzy Pop’ concept appears to be the first to look outside the Swizzels portfolio for its flavour inspiration.
The Current Squashies Lineup
The proposed mix would join a well-established range. The flagship product remains the Original Squashies bag, which contains a mix based on two Swizzels icons: the milk-and-raspberry Drumstick lolly and the sherbet-filled Refreshers chew. This format, translating existing sweets into a new texture, has defined the brand’s expansion.
Other variants follow the same pattern. The lineup currently includes Bubblegum, a soft version of the classic pink block gum, and Strawberry Cream, based on the Swizzels-made Puds sweets. More recent launches have looked to the freezer aisle, with Ice Cream and Splits Lollies flavours joining the range. The only variant to lean heavily on a sour profile is the Sour Cherry Apple flavour, which could provide the ‘fizzy’ blueprint for this new pop-themed concept.
The ‘Vintage Pop’ Flavour Profile
The pack doesn’t detail which specific fizzy pop flavours would be included. The ‘vintage’ branding, however, points towards traditional British pop shop choices like cream soda, dandelion and burdock, sarsaparilla, or classic lemonade. These flavours are not currently represented in any major UK confectionery range.
While many competitors offer generic ‘cola’ or ‘lemonade’ flavours, a mix dedicated to the specific profiles of older, less common soft drinks would be a new direction for a mainstream brand like Swizzels. It moves the product line away from simply replicating its own back catalogue and into creating new flavour combinations based on a broader sense of nostalgia.
What the real range looks like
The current Swizzels Squashies range includes Original, Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. A Vintage Fizzy Pop Mix would be the first to draw inspiration from generic soft drink flavours rather than specific Swizzels Matlow sweets.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What are Swizzels Squashies?
- Squashies are a soft, foam-like sweet from British manufacturer Swizzels Matlow. Launched in 2012, they are ‘squashed’ versions of classic Swizzels sweets like Drumsticks and Refreshers, offering the same flavour in a softer texture.
- What flavours are in the Vintage Fizzy Pop Mix?
- The pack doesn’t specify the exact flavours. Based on the ‘Vintage Fizzy Pop’ theme, it would likely include tastes inspired by traditional British soft drinks like cream soda, dandelion and burdock, or classic lemonade.
- Are Squashies Vintage Fizzy Pop Mix real?
- No, this product is not real and you cannot buy it in shops. This image is a Snackfish — a fictional product concept created by the online design page UK Snack Attack.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI