Another Swizzels Mash-Up
Swizzels has built an entire confectionery category on a single idea: what if its classic hard sweets were soft? The Squashies range, first launched in 2012, has consistently adapted the firm’s legacy brands into a foam and jelly gum format. The original bag contains soft versions of Drumstick lollies and Refreshers chews, and the line has expanded from there.
This new design proposes taking the concept a step further. Instead of including Refreshers as one half of a mix, it dedicates the entire bag to them. The pack calls itself a ‘Fizzy Refreshers Sours Mix’, borrowing the branding and flavour profile from the sour variant of the classic fizzy chew bar. It sits under a ‘Real Mix Innovation Editions’ banner, suggesting a new sub-range focused on these single-flavour concepts.
The Sour Corner of the Range
The current Squashies lineup already has a sour variant. The Sour Cherry Apple flavour has been a permanent fixture for years, borrowing the flavour combination from the brand’s Double Dip sherbet product. This new design would introduce a different kind of sour, based on the sharp, fizzy powder inside a Refreshers chew.
The ‘Sours Mix’ name also implies more than one flavour in the bag. The original Refreshers chew bar is lemon, but Swizzels also produces a strawberry version. A logical interpretation is that a pack would contain both, offering a mix of sour lemon and sour strawberry gums. This would give it a distinct identity from the existing Sour Cherry Apple, which is a single, dual-flavour sweet.
What the real range looks like
The actual Swizzels Squashies range includes Original (a Drumstick and Refresher mix), Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. A Fizzy Refreshers Sours Mix would be the second sour-focused product in the lineup, sitting alongside the Sour Cherry Apple edition but drawing its flavour from a different legacy sweet.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What are Swizzels Squashies?
- Squashies are soft foam and jelly sweets produced by British confectionery company Swizzels Matlow. The range was launched in 2012 and features soft-textured versions of their classic hard sweets like Drumstick lollies and Refreshers.
- What are Refreshers Sours?
- Refreshers are a long-running Swizzels sweet, a chew bar with a sherbet-like fizzy powder centre. The ‘Sours’ version is an apple-flavoured variant of the chew with a particularly sharp taste. This concept seems to combine that with the original lemon and strawberry flavours.
- Are Fizzy Refreshers Sours Mix Squashies a real product?
- No, this is not a real product. The image of the packaging is a Snackfish — a high-quality mockup created by the design page UK Snack Attack. It is not for sale in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI