An Adult Breakfast Spread
The familiar Nutella jar gets a decidedly adult makeover in a new concept image. This design proposes a 400g jar of the classic hazelnut chocolate spread infused with Tia Maria, the well-known Jamaican coffee liqueur. It’s an idea that moves the breakfast staple firmly into after-dinner territory, or at least into the realm of a weekend brunch for grown-ups.
The caption that accompanied the image kept things simple, asking, “Fancy this for your morning toast?” While pairing a coffee liqueur with toast might seem unusual, the combination of coffee, chocolate and hazelnut is a classic one. It follows a wider market trend of classic brands being reimagined with alcoholic, more complex flavour profiles.
The Expanding Nutella Universe
For decades, Nutella was simply one thing: the spread in the jar. But in recent years, Ferrero has expanded the brand into a sprawling range of formats, making a move like this feel more plausible than it might have ten years ago. The brand is clearly in an experimental phase.
The core spread now sits alongside a whole family of spin-offs. In the biscuit aisle, there are Nutella B Ready bars, the Nutella Chocolate Hazelnut Biscuit Tube, and a multipack of the biscuits. The freezer aisle is a new frontier for the brand, with both a Nutella Chocolate Hazelnut Ice Cream Tub and a box of bake-at-home Nutella Chocolate Hazelnut Frozen Croissants. They’ve even diversified the original jar itself, launching a Nutella Plant Based version to cater for different dietary needs. A liqueur-infused variant would be another arm to this expansion.
What the real range looks like
A Tia Maria edition would be the first official alcohol crossover for Nutella. It would join a rapidly diversifying range that now includes biscuits (B Ready, Biscuit Tube), frozen goods (Ice Cream Tub, Frozen Croissants) and a Plant Based version of the original spread.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- What flavour is Tia Maria?
- Tia Maria is a dark coffee liqueur made with 100% Arabica coffee beans, Jamaican rum, and vanilla. Its primary flavours are rich roasted coffee with a sweet, smooth finish.
- Has Nutella done other brand collaborations?
- While Nutella itself hasn’t produced many co-branded products in the UK, its parent company Ferrero is famous for its distinct brands like Kinder and Ferrero Rocher. The expansion of the Nutella range into new formats like ice cream and croissants shows a clear strategy of diversification.
- Is Tia Maria Nutella a real product?
- No, this is not a real product. The Tia Maria Nutella jar is a Snackfish — a fictional concept and mockup image created by the online page UK Snack Attack. It is not made by Ferrero and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI