An Unexpected Brand Crossover
Walkers has a long history of flavour collaborations, but they almost always operate in the savoury space. This new concept image proposes something entirely different. It’s a crisp bag that pairs the UK’s biggest potato crisp manufacturer with the equally iconic cake maker, Mr Kipling.
The flavour is specific. It is not just ‘cake flavour’, but Mr Kipling Cherry Bakewell. This suggests a complex seasoning meant to evoke pastry, frangipane, icing, and a glacé cherry. The packaging uses Walkers’ standard design language, but adopts the pale green and red branding instantly recognisable as Mr Kipling’s own. It is a confident design.
A Departure From The Core Range
Putting this flavour into context requires a look at what Walkers actually sells. The current lineup is a vast map of savoury tastes. You have the pillars of the brand: Ready Salted, Cheese & Onion, and Salt & Vinegar. Then come the enduring favourites like Prawn Cocktail and Smoky Bacon.
More recent additions have focused on partnerships with restaurants and takeaways, or specific meal concepts. The range includes Walkers Max KFC Zinger, Sticky Teriyaki, and Hot Honey. Even the seasonal specials stick to the theme, with flavours like Pigs in Blankets and Crispy Roast Potatoes. A sweet, cake-inspired crisp would be a complete outlier. It would create a new category for the brand. It would be a first.
What the real range looks like
Walkers’ current range is exclusively savoury, covering classics like Ready Salted and Cheese & Onion, meat flavours like Pigs in Blankets, and restaurant tie-ins such as Max KFC Zinger and Sticky Teriyaki. A sweet flavour based on a Mr Kipling Cherry Bakewell would be a significant departure, creating an entirely new product category for the brand.
- Walkers Hot Honey
- Walkers Max Kfc Zinger
- Walkers Masala Chicken
- Walkers Sticky Teriyaki
- Walkers Pigs in Blankets
- Walkers Ready Salted Crisps
- Walkers Cheese Onion Crisps
- Walkers Salt Vinegar Crisps
- Walkers Bbq Multipack Crisps
- Walkers Prawn Cocktail Crisps
Frequently asked questions
- What would Mr Kipling crisps taste like?
- The concept is for a savoury potato crisp with a sweet seasoning based on the famous Mr Kipling Cherry Bakewell cake. This would likely involve a complex flavour profile combining almond, cherry, and sweet icing notes.
- Does Walkers make any other sweet crisps?
- Based on their current core range in UK shops, Walkers does not produce sweet-flavoured crisps. Their portfolio is built on classic savoury seasonings, meaty flavours, and collaborations with savoury food brands.
- Are Walkers Mr Kipling Cherry Bakewell crisps a real product?
- No, this product is not real. It is a Snackfish, a piece of digital art and a conceptual mockup created by the online page UK Snack Attack. It is not available for purchase anywhere.
More like this
- Walkers Ready Salted Crisp Mill: A New Table Condiment
- Walkers Greggs Sausage Roll Crisps: A Savoury Crossover Concept
- Walkers Bacon Butty & Brown Sauce Crisps Appear Online
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI