An Unlikely Crossover
The freezer aisle has its icons. Magnum is one of them. This concept takes that familiar silhouette and combines it with the branding of another UK staple: WKD Blue. The design, presented in a standard three-pack multipack box, imagines a “Real Flavour Innovation” edition. According to the pack, the ice cream itself would feature cracking blue chocolate wrapped around ice cream with mixed berry swirls. It’s a very direct translation of the alcopop into a frozen format.
This is a classic brand crossover. It pairs a product known for premium dessert profiles with a high-street alcopop famous since the late 90s. The bright blue colour is WKD’s most famous asset, and the mockup puts it front and centre, from the box to the chocolate shell itself. The idea takes Magnum out of its usual context of after-dinner indulgence and places it squarely in the world of brightly coloured novelty.
The Magnum Range Today
In reality, the Magnum range in the UK operates in a more traditional space. The core of the lineup is built around variants that celebrate chocolate types and classic pairings: Magnum Classic, Magnum White Chocolate, and Magnum Almond are permanent fixtures. They are the brand’s foundation. From there, the range expands into established dessert flavours, such as Magnum Mint and Salted Caramel. There are also Mini versions of the core sticks, and even a Magnum Vegan Classic.
When Magnum does innovate with fruit, it tends towards specific, identifiable flavours. Currently available are the Double Raspberry and the more recent Signature Peach Ice Cream Sticks. These are a long way from the abstract “mixed berry” profile of an alcopop. A WKD Blue edition would be a major outlier in the current portfolio, moving the brand away from its premium, ingredient-led positioning and into co-branded novelty. The existing lineup also includes a Double Salted Caramel Ice Cream Tub, showing a willingness to experiment with format, but flavour innovation has so far remained within a defined culinary box.
What the real range looks like
The current UK Magnum range sticks to classic combinations like Mint, Almond, and White Chocolate, alongside more recent fruit editions like Double Raspberry and Signature Peach. A WKD Blue flavour would be a significant departure, moving from single-ingredient profiles into a branded alcopop crossover.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What flavour is WKD Blue?
- WKD Blue is a mixed fruit flavour, often described as a blend of berries. It’s best known for its distinctive bright blue colour, a key feature of this Magnum concept.
- Does Magnum make alcohol-flavoured ice creams?
- While some brands experiment with alcohol flavours, Magnum’s core UK range focuses on chocolate, nuts, caramel, and fruit. They do not currently offer an alcohol-branded ice cream like this WKD Blue concept.
- Are WKD Blue Magnums real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI