A Swizzels Legacy Mash-Up
It’s a logical move that has never actually happened: a bag mixing two of Swizzels’ most recognisable sweets. A new design proposes a share bag combining the modern foam-gum hybrid, Squashies, with the pre-war puffed rice classic, Rainbow Drops. It’s a compelling idea, uniting two products from opposite ends of the company’s history.
The pack presents the idea as a ‘Real Mix Innovation Edition’, suggesting a new sub-range built around texture combinations. Rainbow Drops are famously light and crunchy, a world away from the dense chew of a Squashie. For Swizzels, who own both brands, it’s a crossover that makes perfect sense on paper. Unlike brand collaborations that feel forced, this one keeps everything in the family.
The Modern Squashies Range
Since launching in 2012, Squashies have become a huge part of the Swizzels portfolio, reformulating their iconic hard sweets into a softer format. The range has expanded significantly from the original Drumstick and Double Lolly flavours, now simply called Original.
Today, the line-up is driven by flavour innovation. There are single-flavour editions like Bubblegum and Strawberry Cream, alongside lolly-inspired variants like Ice Cream and Splits Lollies. The Sour Cherry Apple version offers a dual-flavour sweet in one piece. A Rainbow Drops mix would be a departure, marking the first time the range has incorporated a completely separate, texturally different sweet directly into the bag.
The Other Half Of The Bag
Rainbow Drops themselves have a long history, first appearing in the 1930s. Made from puffed maize and rice with a simple sugar coating, their defining characteristic is their extreme lightness. They are mostly air, offering a quick, sugary crunch rather than a substantial chew. The colours are bright, but the flavour is a general sweetness rather than distinct fruit profiles for each shade.
Putting them alongside Squashies would create a bag of contrasts. One is a modern, soft, chewy sweet with defined fruit and cream flavours. The other is a retro classic offering a simple, brittle crunch. It’s an interesting proposition: a single bag offering two completely different eating experiences.
What the real range looks like
The current Swizzels Squashies range includes Original, Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. This Rainbow Drops Mix concept would be the first edition to blend the foam-gum sweets with a second, texturally different product in the same bag.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What are Rainbow Drops?
- Rainbow Drops are a classic British sweet made by Swizzels. They are small, brightly coloured, sugar-coated puffs of maize and rice, known for their very light and crunchy texture.
- Are Squashies a new sweet?
- Squashies were launched by Swizzels in 2012, transforming their classic hard sweets like Drumstick Lollies into a softer foam-gum format. They have since become one of the company’s most successful modern brands.
- Are Squashies Rainbow Drops Mix real?
- No, this product is not real. The image is a Snackfish, a fictional concept design created by the online artist UK Snack Attack. It is not available to buy in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI