Two Drinks Brands in One Can
Brand crossovers are a popular format for new product concepts, but few pit two such established names against each other. This design imagines a collaboration between Red Bull, the energy drink giant, and Rubicon, the A.G. Barr-owned soft drinks line famous for its exotic fruit flavours.
The mockup uses Red Bull’s standard 250ml ‘Editions’ can format. The familiar silver and blue branding is present, but the primary colourway is a gradient of orange and yellow, instantly recognisable as the signature of Rubicon’s flagship Sparkling Mango drink. The Rubicon logo sits prominently below the Red Bull logotype, making the partnership explicit. It’s a straightforward concept: the UK’s best-known energy drink fused with the UK’s most popular mango soft drink.
The Red Bull Editions Range
Red Bull has moved far beyond its single, distinctive flavour. The ‘Editions’ range is its vehicle for exploring a fruit-led lineup, often with seasonal releases. Most of the range is now sugar-free, but it’s a broad church. A mango flavour would be a logical fit for a lineup that already includes a wide spectrum of fruit profiles.
The current UK roster features the Spring Edition Cherry, the Sugar Free Summer Edition Citrus Zest, and the Sugar Free Winter Edition Fuji Apple Ginger. Alongside these are several non-seasonal sugar-free offerings: the Lilac Edition (Grapefruit and Blossom), the Peach Edition (White Peach), the Pink Edition (Forest Fruits), and the Ice Edition (Iced Vanilla Berry). A simple, popular flavour like mango is conspicuously absent from this otherwise comprehensive fruit bowl.
Rubicon’s Mango Dominance
For many in the UK, the word ‘Rubicon’ is synonymous with mango juice. Since its launch in 1982, the brand has built an empire on that single flavour, which remains its hero product across still cartons, sparkling cans, and the lighter ‘Rubicon Spring’ variant. It’s a staple of chilled aisles and corner shop fridges nationwide.
While the company has an extensive range of other flavours like Passion Fruit and Lychee, it’s Mango that defines the brand identity. The idea of lending that signature taste to a direct competitor in the energy drink space is what makes this concept so compelling. It proposes a merger between two completely different drinks categories, united by a flavour that one of them already owns.
What the real range looks like
The real Red Bull Editions range in the UK currently features flavours like Spring Edition Cherry, Sugar Free Pink Edition Forest Fruits, and Sugar Free Winter Edition Fuji Apple Ginger. A straightforward Mango variant would be a new addition to this existing fruit-focused line-up.
- Red Bull Energy Drink
- Red Bull Energy Drink Zero
- Red Bull Energy Drink Sugar Free
- Red Bull Energy Drink Spring Edition Cherry
- Red Bull Sugar Free Lilac Edition Grapefruit and Blossom
- Red Bull Energy Drink Sugar Free Peach Edition White Peach
- Red Bull Energy Drink Sugar Free Pink Edition Forest Fruits
- Red Bull Energy Drink Sugar Free Summer Edition Citrus Zest
- Red Bull Energy Drink Sugar Free Ice Edition Iced Vanilla Berry
- Red Bull Energy Drink Sugar Free Winter Edition Fuji Apple Ginger
Frequently asked questions
- What is Red Bull Editions?
- Red Bull Editions is the brand’s range of flavoured energy drinks. They offer an alternative to the classic Red Bull taste, with seasonal and permanent fruit-based options like Cherry, White Peach, and Citrus Zest.
- Is Rubicon a UK brand?
- Rubicon was founded in the UK in 1982 and is owned by the Scottish company A.G. Barr, which also makes Irn-Bru. Its flavours are inspired by exotic fruits and it has become a very popular soft drink brand across the country.
- Is Red Bull Rubicon Mango a real drink?
- No, this product is not real. It is a Snackfish — a fictional concept created by the online creative page UK Snack Attack. It is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI