A Deliberately Divisive Pairing
This concept bag of Squashies proposes a mix of two established, and very different, Swizzels sweets. It combines the chalky fizz of Fizzers with the floral notes of Parma Violets. The packaging uses the familiar purple and white branding of the violet sweet, with prominent logos for both products. It’s a challenging idea. A very deliberate one.
The pack is branded as a ‘Real Mix Innovation Edition’, suggesting a new sub-range where existing sweets are brought into the Squashies format together. Parma Violets are one of the most contested sweets in the UK, which the original caption for this mockup — ‘Love it or hate it?’ — addresses directly. Combining them with the more straightforward, sherbet-like flavour of Fizzers creates a product that seems designed to start a debate. It’s not a safe flavour choice.
The Source Material
Both sweets in this proposed mix are Swizzels Matlow classics with long histories. Parma Violets are small, hard, violet-flavoured tablets, known for their distinctive floral scent and taste. They are famously polarising. You either like them or you don’t. There is no middle ground.
Fizzers are less controversial. They are hard, fruit-flavoured sweets that dissolve with a slight fizz, similar to American Smarties or Rockets. They have been a staple of party bags and pick-and-mix selections for decades. While both are legacy brands for Swizzels, they occupy very different spaces in the public consciousness. One is a nostalgic novelty, the other is an argument waiting to happen.
The Current Squashies Range
The Squashies format, which launched in 2012, works by turning classic hard sweets into softer foam gums. The original product was based on Drumstick and Refreshers chews. Since then, the range has expanded significantly but has remained focused on a specific kind of flavour profile: fruit, cream, or sour.
A floral sweet would be a complete departure from the current lineup. It would sit very strangely next to the brand’s established variants. This proposed mix would be the first of its kind, and a significant risk.
What the real range looks like
The current Swizzels Squashies range includes Original, Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. The proposed Fizzers & Parma Violets Mix would be the first to introduce a floral flavour profile and the first to explicitly combine two other named Swizzels sweets in one bag.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What are Swizzels Squashies?
- Squashies are soft, foam-like sweets made by Swizzels Matlow. They are essentially ‘squashy’ versions of the company’s other classic hard sweets and chews, such as Drumstick Lollies, Refreshers, and Double Lollies.
- Why are Parma Violets so controversial?
- Parma Violets have a strong, unique floral flavour that many people compare to the scent of soap or perfume. While some enjoy this distinctive taste as a nostalgic treat, others find it unpalatable, making it one of the UK’s most divisive sweets.
- Is the Squashies Fizzers & Parma Violets Mix a real product?
- No, this is a Snackfish. The image is a mockup created by the online design page UK Snack Attack. It is a concept piece and is not a real product sold by Swizzels.
More like this
- Squashies Retro Ice Lolly Mix Concept Divides Fans
- A Swizzels Squashies Fizzy Sherbet Fountain Mix Concept
- Swizzels Squashies Vintage Fizzy Pop Mix Pictured Online
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI