A Major Confectionery Alliance
This is a significant proposal. The mockup suggests a collaboration between two of the biggest names in the UK sweets aisle: Swizzels and Haribo. It combines the format of one brand with the flavour profile of another, imagining a bag of Squashies that tastes exactly like Haribo’s iconic Goldbears. This is more than just a new flavour variant; it’s a theoretical alliance between competitors.
The Squashies brand itself was a huge innovation for Swizzels, successfully transforming the hard textures of legacy sweets like Drumstick and Refreshers lollies into a softer, chewier format. Since launching, they have become a foundational product for the company, with a constantly rotating cast of flavours. A partnership with an external brand like Haribo, however, would be an entirely new direction.
Translating The Goldbear Flavours
The packaging specifically promises the taste of “classic Goldbear flavours”. For anyone familiar with the Haribo flagship, that is a very precise brief. The standard UK Goldbears mix contains five distinct fruit flavours: strawberry, lemon, orange, pineapple, and raspberry. The challenge would be translating those recognisable profiles into the completely different texture of a Squashie.
While a Goldbear is a dense, firm, gelatinous sweet, a Squashie is a light, aerated foam gum. Capturing the exact taste and balance of the Haribo original in this new format would be a complex task. The mockup shows sweets shaped like the classic bear, suggesting a complete fusion of the two products’ identities.
What the real range looks like
The genuine Swizzels Squashies range sticks closely to the company’s own brands or classic sweetshop flavours. Current variants include Squashies Original (the Drumstick flavour), Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. The fictional Haribo Goldbears Edition would be the first collaboration with another major confectionery brand.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What are Swizzels Squashies?
- Squashies are a popular range of soft, foam-like sweets from the British company Swizzels. They are essentially a chewy, squishy version of their classic hard sweets, most famously the Drumstick lolly.
- What are the five Haribo Goldbear flavours?
- The standard five flavours found in a bag of Haribo Goldbears in the UK are strawberry (red), lemon (yellow), orange (orange), pineapple (white/clear), and raspberry (darker red).
- Are Squashies Haribo Goldbears Edition available to buy?
- No, this product is not real. It is a Snackfish — a fictional concept product imagined by the online creative page UK Snack Attack — and it is not for sale in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI