Two Worlds Collide
A new share bag concept brings together two of the biggest names in non-chocolate confectionery. Haribo and Skittles. The mockup shows a standard Haribo-branded bag, but one filled with sweets carrying the Skittles Fruits identity. It’s an interesting proposition, not least because the two brands are direct competitors owned by different corporate entities. Haribo is its own German giant. Skittles belongs to the US-based Mars, Incorporated.
Any real-world collaboration would require a significant licensing deal, something rarely seen between two market leaders in the same category. It’s not impossible, but it is unusual. The visual suggests Haribo’s gummy formats, like rings and bears, rendered in the five classic Skittles flavours. It is a simple, effective concept.
The Haribo Share Bag Range
Haribo’s UK share bag lineup is extensive and well-established. The core range includes undisputed classics like Starmix, Tangfastics, and Supermix. Alongside them sit the single-format Goldbears and Jelly Babies bags, and the more recent additions of Fruitilicious and the retro-themed Nostalgix.
Innovation within this range tends to focus on texture and sourness. We have Haribo Rainbow Strips Zing and Balla Bites Zing for a sharper flavour, while the Tangfastics Fizzy Sweets bag amplifies the sour coating that defines the original mix. Haribo’s product development primarily remixes its own assets—shapes, textures, and flavour profiles. A crossover with an external, competing brand like Skittles would be a completely new direction for the company.
What the real range looks like
In the current UK market, Haribo offers numerous share bags, including Starmix, Tangfastics, Supermix, Goldbears, and the newer Nostalgix mix. A Skittles Fruits edition would be the first major brand crossover in its gummy range, sitting alongside the classic fruit-flavoured assortments but with a rival’s branding.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- Are Haribo and Skittles made by the same company?
- No, they are not. Haribo is a privately owned German company, while Skittles is a brand owned by the American food giant Mars, Incorporated. A real product like this would require a major commercial partnership between the two competitors.
- What sweets are in the Haribo Starmix bag?
- The classic Haribo Starmix contains a mix of five iconic sweets: Goldbears, Twin Snakes, Happy Cola, Fried Eggs, and Heart Throbs. It’s one of the brand’s best-known assortments in the UK.
- Is Haribo Skittles Fruits a real product?
- No, this is a Snackfish. It is a mockup image created by the online design page UK Snack Attack and is not a real product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI