An Unlikely Combination
This mockup proposes a partnership between two brands that occupy very different spaces in the British kitchen cupboard. On one side, Nutella, the dominant hazelnut chocolate spread from Italian firm Ferrero. On the other, Twinings, the English tea marketer founded in 1706 and a Royal Warrant holder.
The concept, presented in the familiar 400g glass jar, is a Nutella spread infused with the flavour of Twinings Earl Grey tea. The packaging blends the iconic black-and-red Nutella logo with the golden Twinings branding and an illustration of the bergamot fruit that gives the tea its distinctive citrus notes. The caption that accompanied the image asks a simple question: “Would you have this for your elevenses?”.
The Modern Nutella Range
For decades, Nutella’s offering was straightforward: the spread. But in recent years, Ferrero has significantly expanded the brand’s footprint in UK supermarkets beyond the jar. The core product now sits alongside a surprisingly diverse range of formats. There are grab-and-go options like Nutella B Ready, a filled wafer biscuit, and the Nutella Chocolate Hazelnut Biscuit Tube, which contains round biscuits with a creamy centre.
The freezer aisle now hosts a Nutella Chocolate Hazelnut Ice Cream Tub and even bake-at-home frozen croissants filled with the spread. A Nutella Plant Based Hazelnut Chocolate Spread also caters to a new market. What connects all these products is the unwavering commitment to the original chocolate and hazelnut flavour. The innovation has been in format and formulation, not in taste profiles.
Tea as a Flavour
Adding a tea flavour would represent a major departure for Nutella. While tea-infused chocolates and desserts are common, particularly using matcha, Earl Grey is a more specific choice. Its floral, citrusy profile comes from oil of bergamot, an aromatic orange grown primarily in Calabria, Italy. It’s a flavour that can be divisive, making it a bold proposition for a mass-market product aimed at family breakfasts.
For Twinings, this would also be an unusual move. The brand has a vast portfolio of teas and infusions, but has historically stayed out of food collaborations of this kind. The concept places the quintessential British mid-morning cuppa directly onto a slice of toast.
What the real range looks like
The genuine Nutella range in the UK includes the classic Hazelnut Chocolate Spread, a Plant Based version, B Ready biscuits, an ice cream tub, and frozen bake-at-home croissants. A tea-infused variant would be the first major flavour departure for the brand, which has previously focused on expanding into new formats.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- What is in Earl Grey tea?
- Earl Grey is a blend of black tea flavoured with oil from the rind of the bergamot orange. This gives it a distinctive citrus and floral aroma that makes it one of the most recognised flavoured teas in the world.
- Has Nutella released other spread flavours in the UK?
- No. While Nutella has launched new formats like biscuits and ice cream, the core hazelnut-chocolate flavour has remained consistent in the UK market. The only major variation to the spread has been the Nutella Plant Based version, which alters the recipe but not the core flavour profile.
- Is Nutella Twinings Earl Grey spread real?
- No, this is a Snackfish. The image of Nutella Twinings Earl Grey spread is a mockup created by the online design page UK Snack Attack. It is a concept piece and is not sold in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI