A Classic Breakfast Pairing
Two breakfast table titans appear to have joined forces in this latest design. The concept shows a standard 400g Nutella jar, but with its branding altered to include the familiar blue and orange of Ovaltine. The flavour is described clearly as ‘Chocolate Malt’, suggesting a straightforward fusion of the two products.
Ovaltine has been a fixture in UK cupboards for over a century, primarily as a comforting malted milk drink for the morning or before bed. Merging it with another breakfast staple like Nutella feels like a logical, if ambitious, step. The design doesn’t reinvent the wheel, keeping the iconic jar shape and font, but the flavour combination alone is enough to get attention.
Nutella’s Careful Expansion
For decades, there was only one Nutella product: the spread. Its parent company, Ferrero, has been famously protective of its core brand, rarely tampering with the original formula or introducing major flavour variants in the UK. The recent launch of a Nutella Plant Based Hazelnut Chocolate Spread was a significant development, but it was an adaptation of the original recipe, not a total flavour reinvention.
The brand’s real innovation has been in format. They have systematically moved the distinctive hazelnut-chocolate taste into other supermarket aisles. You can now buy it in biscuits, with the crunchy Nutella B Ready bars, the Nutella Chocolate Hazelnut Biscuit Tube, and a standard multipack. The freezer aisle is home to a Nutella Chocolate Hazelnut Ice Cream Tub and even Nutella Chocolate Hazelnut Bake At Home Frozen Croissants. This strategy takes the beloved flavour into new textures and occasions. A co-branded spread like this Ovaltine concept would mark a huge shift from expanding formats to altering the flavour of the core product.
The Logic of Malt
Malt is a deeply traditional British flavour, familiar from Horlicks, Maltesers, and malt loaf. It’s a comforting, nostalgic taste, which makes it a very safe bet for a mass-market product. Unlike more divisive or transient flavour trends, malt has a broad, established appeal that spans generations.
The idea isn’t to shock, but to combine two things that already make sense in the breakfast space. It’s a different proposition from a hot-sauce crossover or a sour-sweet variant; it’s about doubling down on comfort. This design taps into that logic, presenting a combination that feels like it could, and perhaps should, already exist.
What the real range looks like
The current Nutella range in the UK has expanded far beyond the original jar. Real products include Nutella B Ready biscuits, a Nutella ice cream tub, and even bake-at-home frozen croissants. While the brand has recently launched a plant-based version, this imagined Nutella Ovaltine jar would be the first co-branded flavour variant for its core spread product.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- What is Ovaltine?
- Ovaltine is a brand of malted milk powder, popular in the UK and worldwide. It’s typically mixed with hot or cold milk to make a comforting drink, known for its distinctive sweet and malty flavour.
- Does Nutella make other spread flavours?
- In the UK, Nutella’s core spread has remained largely unchanged. They recently introduced a plant-based version, but have not released co-branded flavour crossovers. Their expansion has focused on new formats like biscuits and ice cream instead.
- Is Nutella Ovaltine spread real?
- No, this product is not real. It is a Snackfish — a fictional concept designed by the digital creator UK Snack Attack. It is not made by Nutella or Ovaltine and is not for sale anywhere.
More like this
- Nutella Intense Dark Hazelnut: A Look at the Concept
- Nutella Horlicks Edition: A Malted Milk Spread Concept
- Nutella Dark Chocolate Mint Spread Concept Appears Online
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI